Senior Account Manager - VML
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Job Description
Who We Are:
At VML we are a beacon of innovation and growth in an everevolving world. Our heritage is built upon a century of combined expertise where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson we have forged a new path as a growth partner that is part creative agency part consultancy and part technology powerhouse.
Our global family now encompasses over 30000 employees across 150 offices in 64 markets each contributing to a culture that values connection belonging and the power of differences. Our expertise spans the entire customer journey offering deep insights in communications commerce consultancy CRM CX data production and technology. We deliver endtoend solutions that result in revolutionary work.
Microsoft MC Program:
VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.
We coordinate campaigns across Microsoft internal stakeholders VML global Service Delivery Hub teams and thirdparty agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.
Project Execution Leads are group of clientfacing roles that coordinate intake of requests from MS stakeholders (marketers) on one side and MC Program delivery across multiple disciplines on the other.
Purpose of the Job:
Project Execution Lead acts between the Event Commercial Social and Data & Insights MCs and the Microsoft stakeholders. In this role Project Execution Lead plays a key role in receiving full briefings for Marketing Projects advising stakeholders on MC Program services processes SLAs KPIs and tools and in coordination of the MC delivery.
Responsibilities:
Planning & Setup
- Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution (demand generation) with automated demand generation
- Understand global and local governance for planning setup and measurement of marketing demand generation activities
- Advise stakeholders on overall MC Program execution processes SLA KPIs tools & services
- Understand targeting criteria and options relative to local marketing priorities including working with predefined target lists
- Ensure past learnings and experiences are documented and incorporated into ongoing commercial marketing planning and execution
Execution & Project Management
- Act as the single point of contact for MS marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines
- Create Marketing Projects & Service Requests in the intake tool on behalf of the Microsoft marketer
- Develop the project plan and coordinate marketing execution with all parties involved in an activity WT and Microsoft stakeholders and third parties
- Deploy tracking tools to track the execution progress & ensure accurate spend attribution
- Inform stakeholders on progress and resolve issues
- Support Microsoft stakeholders in organizing cadence meetings share meeting documentation & followup on action points related to MC Program activities
- Onsite event support
Measurement & Reporting
- Ensure measurement plans reflect reporting requirements provided by marketers
- Support marketers business objectives by providing standard marketing measurement and reporting plans
- Ensure business leads are uploaded in a timely manner to Marketo when needed
- Use reporting provided by Marketing Services teams to provide specific views/information to stakeholders
- Regularly review Marketing Services performance dashboards to understand campaigns performance and lead stage conversions with increased focused on Marketing outcomes and business results.
- Look across multiple marketing activities to find patterns best practices and alignment/efficiencies
- Support marketing governance requests reviews performance of locally created emails using provided dashboards.
Subject Matter Expertise
- Focus on deployment of standard marketing projects; also able to support local nonstandard marketing campaigns
- Act as ambassador on global commercial marketing tools & services
- Educate local stakeholders on modern marketing services and tool capabilities
- Attend Modern Marketing MeetUps to ensure up to date knowledge
- Bring MC Program discipline expertise into campaigns planning and execution when requested or needed
Required skills & competencies:
- Ideally 3 years experience in executing marketingrelated B2B events
- Also 3 years experience in clientfacing project and/or account management role
- High level of compliance with company rules & processes e. g. personal data protection or brand guidelines
- Proven project management skills & experience readiness to assume responsibility for own KPIs track activities progress and meet critical deadlines
- Solid skills in Microsoft tools and software: Word Excel PowerPoint Outlook Teams
- Solid command skills and ability to share often complex information in structured way
- Comfort in dealing with senior clients and thirdparty stakeholders
- Ability to simultaneously manage multiple events and activities and ability to prioritize urgent and important tasks
- A strong team player with ability to establish working relations with culturally diverse internal and external partners
- Strong in problem solving skills and orientation to detail
- Fluent English is essential
At VML we are committed to fostering an allinclusive work environment that is both rewarding and careerforward. Our Inclusion Equity & Belonging initiatives alongside the VML Foundation reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators doers innovators makers and thinkerswho drive not just marketing but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information please visit our website and follow VML on our social channels via Instagram LinkedIn and X.
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