SaaS Demand Generation Specialist ABM Focus
SaaS Demand Generation Specialist ABM Focus
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Job Description
Job Title: SaaS Demand Generation Specialist (ABM Focus)
Location: Remote
Employment Type: Fulltime
About Us:
We are a growing SaaS company focused on delivering innovative solutions to highvalue clients. We’re looking for a sed Demand Generation Specialist with expertise in AccountBased Marketing (ABM) to help drive targeted lead generation and optimize marketing efforts. If you have a knack for crafting precise marketing strategies that speak directly to potential customers and driving campaigns that generate qualified leads this role is for you.
Role Overview:
The SaaS Demand Generation Specialist will be responsible for creating and executing strategic demand generation campaigns specifically targeting key accounts. This position requires a datadriven marketer with experience in paid media (Bing Google Ads LinkedIn) and building accountbased marketing strategies.
Key Responsibilities:
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Develop and Execute Demand Generation Campaigns: Create and optimize ABM strategies targeting highvalue accounts driving lead generation through personalized campaigns.
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Create Targeted Content and Messaging: Develop content that speaks directly to identified accounts including tailored ads landing pages and campaign materials.
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Paid Media Management: Oversee and optimize paid media campaigns (Google Ads Bing Ads LinkedIn Ads) with a focus on performance metrics and account targeting.
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New Landing Page Development: Design and launch landing pages to support specific campaigns and enhance lead capture.
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Keyword Research: Conduct thorough keyword ysis to improve campaign relevance and performance.
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Campaign ysis and Optimization: Monitor and report on campaign performance adjusting strategies to improve lead quality and conversion rates.
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Collaborate Across Teams: Work closely with sales and marketing teams to ensure alignment of ABM strategies and overall company goals.
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Campaign Tracking and Reporting: Track the effectiveness of campaigns through HubSpot and other ytics tools providing insights and recommendations.
Daily Tasks:
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Managing and optimizing ads across Bing Google and LinkedIn platforms.
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Creating and refining messaging for ABM campaigns.
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Developing new landing pages tailored to specific account targets.
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Conducting keyword research and implementing optimizations in paid campaigns.
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Regularly yzing campaign data and making adjustments to improve performance.
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Collaborating with the sales team to identify and refine target accounts.
Required Software Proficiencies:
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HubSpot: For tracking reporting and managing all campaigns.
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Google Ads and Bing Ads: Deep experience managing search ads and keyword research.
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LinkedIn Ads: Familiarity with setting up and managing LinkedIn campaigns for ABM.
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Facebook Business Manager: Experience with Facebook ads and related tools.
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ZoomInfo Apollo Clay: Used for account targeting lead generation and sales intelligence.
Bonus Ss:
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Experience with retargeting platforms.
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Prior experience working with reporting and campaign dashboard tools (e.g. HubSpot Google ytics).
Why Join Us
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Opportunity to impact growth through strategic marketing.
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Collaborative work environment with a focus on innovation.
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Competitive compensation and growth opportunities.
Employment Type
Full Time
