Position: Marketing Specialist
Working Hours: Monday to Friday 9 am5 pm Australian Eastern Standard Time
Salary Range:USD
About the job:
We are seeking a sed Marketing Specialist to ist with service delivery in our agency. This role focuses on backend operations requiring proficiency in setting up CRM accounts using Go High Level creating landing pages and reporting on Facebook ads. You will also be responsible for setting up basic Facebook ads. This position is not clientfacing and the ideal candidate will thrive in a detailoriented supportfocused role to ensure seamless service delivery for our clients.
Duties and Responsibilities:
- CRM Account Setup (Go High Level)
- Set up new client accounts using Go High Level.
- Customize CRM workflows according to project specifications.
- Manage and maintain CRM data integrity and account structures.
- Landing Page Creation
- Build and design landing pages for campaigns using provided templates and content.
- Optimize landing pages for conversion and mobile responsiveness.
- Test and trouble landing page performance across devices and browsers.
- Reporting on Facebook Ads
- Monitor and generate regular performance reports for Facebook ad campaigns.
- yze key metrics (e.g. reach clicks conversions) and present actionable insights to the internal team.
- Ensure reports are accurate and delivered in a timely manner.
- Basic Facebook Ad Creation
- Set up and manage simple Facebook ad campaigns based on predefined strategies.
- Upload ad creative input targeting parameters and manage campaign budgets.
- Track performance and make minor optimizations under the guidance of the senior team.
Qualifications:
- Technical Ss:
- Proficiency in Go High Level for CRM management.
- Experience with landing page builder Elementor is preferred.
- Basic understanding of Facebook Ads Manager for campaign setup and reporting.
- Familiarity with Google Sheets or Excel for reporting purposes.
- Experience:
- 12 years of experience in a similar backend operations role.
- Experience working with marketing automation and CRM tools.
- Previous experience managing or reporting on Facebook ads is a plus.
- Soft Ss:
- Strong attention to detail and organizational ss.
- Ability to work independently with minimal supervision.
- Problemsolving ss to trouble technical issues.
- Other Requirements:
- Not clientfacing; must be comfortable with backend tasks.
- Ability to meet deadlines and manage time effectively.