As a Digital marketing specialist you would be responsible for delivering stronger strategic branding website traffic growth and leadgeneration capabilities through blogs emails social media and other relevant digital channels.
Hours: Eastern Time Zone 84 Salary Range: 1.0001.300 (monthly)
DUTIES AND RESPONSIBILITIES
In partnership with key marketing & recruiting team members support the creation and management of the Health Carousel Nursing & Allied content calendar
Contribute to building brand identity and online presence through the creation and dissemination of multimedia content online
Contribute to social media measurement plan developing reports learning/insights and making recommendations on channel optimizations future channel opportunities etc.
Create content and social media strategies and for Health Carousel (Nursing & Allied Enterprise and/or Pport USA)
Contribute to content creation distribution and amplification including emails webinars videos testimonials blogs etc. to support recruitment efforts
Create and optimize emails that convert; identify creative subject lines and copy that increase open rates and clicks
Create and optimize content for search engine optimization purposes so that our website continues to rank for competitive terms
Compliment written content pieces with visual banners images etc. by utilizing tools such as Canva and or commissioning work requests through thirdparty vendors
Contribute to search engine optimization measurement plan developing reports learning/insights and making recommendations on channel optimizations future channel opportunities etc.
Publish multimedia content through various digital channels such as email (HubSpot) social (Facebook LinkedIn Twitter Instagram etc.) blog website and more
QUALIFICATIONS
23 years of content marketing experience or relevant work experience is required
Experience in healthcare or staffing is preferred
Demonstrated strategic vision and planning capabilities as well as strong and project management capabilities across common marketing platforms are preferred
Computer literate including high proficiency in Microsoft Office
CRM marketing automation email marketing (Hubspot) website management (Webflow) AI content creation tools and contact management software experience are preferred
SPECIAL QUALIFICATIONS
Energetic highly motivated and able to work in a fastpaced environment
Hyperorganized detailoriented and able to efficiently handle multiple tasks
Ability to build coalitions collaborate across functions and work effectively with others
Excellent writing and communications ss; understands what it takes to influence stakeholders at all levels of the organization and earn respect to achieve intended results
Creative thinker who possesses an entrepreneurial spirit; gets excited about building and creating
Has a sense of urgency a results orientation and a demonstrated ability to produce
Strong interpersonal influencing writing and presentation ss with the ability to conceptualize structure write and present compelling stories for a wide range of audiences
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