Overview
As the Marketing Director you will be responsible for driving the companys marketing strategy identifying growth opportunities and helping shape the companys direction. You will analyze market trends determine the most effective channels for market penetration and lead the marketing team in executing strategies that enhance brand presence and foster partnerships. Your expertise in the iGaming industry and ability to lead marketing initiatives will be pivotal to the companys expansion particularly in foreign markets.
Key Responsibilities
- Develop and implement B2B marketing strategies to drive partnerships enhance brand awareness and maintain topofmind recall.
- Analyze market trends and competitor activities to identify growth opportunities and help differentiate the company by developing unique selling propositions (USPs) and defining the brands DNA.
- Create targeted content and campaigns to attract new clients and retain existing customers using the most effective channels including events exhibitions and social media platforms.
- Engage existing customers and maximize recurring revenue through ongoing marketing efforts.
- Manage relationships with key industry stakeholders and represent the company at trade shows and industry events.
- Oversee and optimize the marketing budget ensuring efficient allocation of resources and monitoring marketing spend.
Requirements
- Minimum of 8 years of experience in a senior/director marketing role within the iGaming or digital entertainment sectors.
- Must have experience in the iGaming industry.
- Native Filipino speaker ideally based in the Philippines ORMalaysian Chinese candidates with iGaming marketing experience.
- Experience in formulating and implementing marketing strategies for new market entry particularly in the B2B sector.
- Strong ability to conduct independent market analysis including competitor research and advertising channel selection.
- Proven track record of leading marketing teams and driving successful market penetration strategies.
- Ability to manage marketing budgets efficiently ensuring a strong return on investment.
Company Benefits
- Competitive salary structure.
- Professional development opportunities and access to the latest training resources.
- Flexible working arrangements to promote worklife balance.
How to Apply
If you are a seasoned marketing professional eager to make an impact in the dynamic world of iGaming we invite you to apply. Please submit your CV and a cover letter highlighting your marketing achievements and experience with global campaigns.
Commitment to Diversity and Inclusion
We are committed to creating a diverse and inclusive work environment. We encourage applicants from all backgrounds and experiences to apply helping us build a team that reflects the rich diversity of our player communities.