Marketing Executive
Marketing Executive
Posted on :
19-11-2024
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1 Vacancy
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Job Description
Job Title: Marketing Executive
Department: Marketing
Reporting to: Marketing Manager
Location: Nairobi
Industry: HR Consultancy
Job Summary
The Marketing Executive will play a key role in supporting the companys product development initiatives. The ideal candidate will have handson experience in product development and marketing within the HR consultancy sector. They will work closely with the Marketing Manager to create and implement effective marketing strategies launch new products and enhance brand awareness.
Key Responsibilities
Product Development Support
Collaborate with the Marketing Manager to actively contribute to the development of new HR products and services.
Conduct market research to identify customer needs market trends and competitive landscape providing insights for product development.
Assist in designing planning and executing product launch strategies ensuring successful entry into the market.
Develop and refine product value propositions and key messaging to effectively communicate the benefits to target audiences.
Marketing Strategy and Campaigns
Assist in creating and implementing marketing campaigns to promote HR consultancy services and new products.
Develop content for marketing materials including brochures presentations website content social media posts and email newsletters.
Monitor and analyze the performance of marketing campaigns using datadriven insights to optimize and improve future initiatives.
Collaborate with the sales team to align marketing strategies with sales goals and support lead generation efforts.
Brand Management and Awareness
Maintain and enhance brand consistency across all marketing channels and materials.
Assist in organizing and managing promotional events webinars and workshops to increase brand visibility and engage potential clients.
Ensure all marketing activities align with the company s brand values and strategic objectives.
Market Analysis and Reporting
Conduct market analysis to understand industry trends customer behavior and competitor activities.
Provide regular reports on marketing activities campaign performance and market feedback to the Marketing Manager.
Use analytics tools to track the effectiveness of marketing efforts and make datadriven recommendations for improvement.
Requirements
Key Qualifications
Education:
Bachelor s degree in Marketing Business Administration Communications or a related field.
Experience:
Minimum of 35 years of experience in marketing with proven experience in product development preferably in the HR consultancy or professional services industry.
Demonstrated experience in supporting product launches and developing marketing strategies.
Skills:
Strong understanding of marketing principles and product development processes.
Excellent verbal and written communication skills with a flair for creating compelling marketing content.
Proficiency in using marketing software and tools such as CRM systems email marketing platforms and social media management tools.
Strong analytical skills with the ability to interpret data and make informed marketing decisions.
Creative thinker with strong project management skills capable of handling multiple tasks and meeting deadlines.
Employment Type
Full Time
Key Skills
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