Senior Brand Manager
Senior Brand Manager
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Job Description
Overview:
We are looking for an experienced Senior Brand Manager to lead brand strategy and drive growth for a national skincare business. The ideal candidate has proven expertise in multibrand management within the skincare or personal care sector with a strong ability to create demand and build lasting brand equity.
Key Responsibilities:
• Develop and implement brand strategies across multiple product lines ensuring alignment with overall business objectives.
• Drive demand creation through innovative campaigns consumer insights and trend analysis positioning brands effectively within the market.
• Collaborate with crossfunctional teams including marketing sales product development and digital to ensure cohesive brand messaging and impactful market presence.
• Oversee brand performance metrics adjusting strategies as needed to optimize engagement and reach target KPIs.
• Manage brand budgets effectively to maximize ROI on marketing activities and initiatives.
Qualifications:
• Bachelor’s degree in Marketing Business or a related field.
• Minimum of 5 years of brand management experience preferably within skincare or personal care.
• Strong experience in multibrand strategy development and demand generation.
• Analytical mindset with proficiency in market research and performance analysis.
• Exceptional communication and leadership skills with a collaborative approach to working across teams.
Skills
brand management, demand creation, marketing campaigns
Employment Type
Full Time
