BRAND MANAGER PERSONALHOME CARE
BRAND MANAGER PERSONALHOME CARE
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Job Description
BRAND MANAGER PERSONAL/HOME CARE
INDUSTRY: PERSONAL/HOME CARE MANUFACTURING COMPANY
Our client is a prominent manufacturing company in Kenya producing a wide range of over 10 products across multiple brand categories including home care personal care and beverages. With a legacy spanning over 30 years their brands are wellestablished and widely recognized as household names throughout the region.
Job Purpose:
The ideal candidate will be responsible for developing brand strategies promoting brand growth and expansion innovations implementing brand plans and using a variety of data to drive volume and profitability. In their essence brand managers are focused on achieving brand business objectives in the short and long term.
Key Responsibilities:
Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
Identifying analyzing and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
Develop the financial budgets (Net Invoice Value Gross Margins Advertising & Promotions and Marketing Contribution)
Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity awareness and visibility
Managing Research and Development for New Product Development in line with a 5year horizon that focuses on growing the brand
Develop and manage the pricing strategy and review quarterly halfyearly or annually as per the market situation.
Defining the Route to market monitoring sales through the different channels as well as distribution by region
Monitoring controlling and reporting brand performance through brands health Indicators and key consumer KPIs
Understanding & applying relevant external environment factors including consumer insights and competitor activity
Efficient and effective demand forecasting to ensure optimum market supply
Supporting effective execution of trade Marketing plans
Margin improvement initiatives and ensuring a healthy brand P&L
Leading collaboration with advertising and research companies among other partners to ensure the realization of the company objectives
Requirements
Skills and Experience
University degree in Business Marketing or another related field
At least 45 years of proven experience in Brand Management FMCG preferred especially personal/home care lotion shower gels roll on etc.
Strong interpersonal skills and the ability to work well with diverse crossfunctional teams
Strong strategic thinker with experience in marketing strategy formulation and execution.
Knowledge of product pricing packaging distribution and positioning
Employment Type
Full Time
