Digital Marketing Manager
Digital Marketing Manager
Posted on :
03-11-2024
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Job Description
Growing Company in Newport Rhode Island has a need for a Digital Marketing Manager. This is a direct hire role with a full benefits package.
Job Responsibilities:
- Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns
- Design build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Skills:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
- Working knowledge of ad serving tools (e.g. DART Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
Employment Type
Full Time
Company Industry
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