Head Of Brand Innovation And Market Intelligence

Budget : Not over than 350000 THB excluding allowance

Working hours : Monday Friday 8.00 a.m. 5.00 p.m. (Onsite)

Location : Ramkhamhaeng Bangkok

Interview process : 2 rounds

Responsibilities :

• Report to the Chief Marketing Officer (Thai) and supervise a team: Brand Innovation Lead Group Shopper Insight Manager and Consumer Insight Manager.
• Drive internally across different functional key leaders to achieve success of business growth by innovating product/service solutions and expanding brand growth
• Lead and collaborate with CMO to define short and longterm categories strategies and NPD Roadmaps by category aligning to company goals
• Lead in develop and sellin the business case to support new product launches and longterm product pipeline to CMO and Senior Management
• Establish and maintain a positive teams spirit with internal and external key stakeholders through effective communication influencing through NPD process and project management
• Maintain execution roadmap through rigorous prioritization and amendments to ensure the organization achieves goals effectively and efficiently
• Determine the operational plan and budget of functions/units under control including development and integration of Brand Innovation Market Innovation and Data Insight operational works in line with company directions goals policies and strategies
• Manage the development of product strategies new product development and product modification and improvement from market consumer and shopper data insight to align IP One product with market needs and identify potential new product opportunities
• Manage market feasibility study and market survey related activities for new product development and product modification to gain consumer feedback and identify the potential of new product development
• Manage IPs consumer data research and analysis and development of insightful report of all product categories to provide company with strategic advantage on consumer data intelligence for further management initiatives
• Manage IPs shopper and competitor data analytic activities and development of insightful report of all product categories to provide company with strategic advantage on consumer data intelligence for further management initiatives
• Manage the development of space management guideline for all product categories and monitor the deployment to ensure product visibility and space optimization.

Qualifications :

• Thai candidate aged no more than 55 years.
• Bachelors or Masters degree in a related field.
• A minimum of 12 years of experience in Market Intelligence and Brand Innovation within the FMCG industry.
• Experience in Category Management within the FMCG business is an advantage.
• Strong leadership analytical interpersonal and presentation skills.
• Excellent communication skills both written and verbal particularly in persuasion and interpersonal relations.
• Experience in Consumer Panel data analysis (Nielsen Dunnhumby and Kantar).
• Proficient in English.

• Annual leave allowance 7 days
• Business leave allowance 6 days
• Car allowance 8500 THB
• Phone allowance 1500 THB
• Fleet card 300 liters
• Provident Fund 5% after probation
• Accident Insurance
• Life Insurance
• Health Insurance
• Annual health check
• Bonus based on work performance and business results
• Annual salary adjustment
• Diligence allowance
• Shift fee
• Longevity Award
• Annual uniform set
• Social Security
• Savings cooperative
• The right to purchase the companys products at special prices.
• Housing welfare

Remote Work :

No