Digital Marketing Manager
Digital Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Manage and execute Display advertising campaigns including retargeting in order to raise hotels awareness and promote hotels offer.
Define budget and brief media agency for creative and media plan
Optimize and analyze campaign ROI
Social Media and online reputation:
Social Media:
Define the Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.
Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.
Manage the Social Media Agency if any and drive results.
Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations
Ensure the Social media policy is implemented for all employees at the hotel.
Online reputation:
Implement SOPs to encourage guests to write reviews on key review websites.
Monitor reviews written by guests on review websites (Number and quality) through the ACCOR online Reputation Management tool.
Manage the hotel presence on review websites and the relationship with key partners like TripAdvisor.
Monitor Trip Advisor Business Listing
Link Online Reputation results to Revenue results in order to fine tune the pricing strategy.
Qualifications :
Bachelor Degree or Master Degree in Marketing or a related field
Relevant experience in the hotel industry is preferable.
Strong understanding of current online marketing concepts strategy and best practice
Minimum of 2 years experience in Ecommerce including SEO PPC Display campaign Email marketing Content marketing and social media.
Strong analytical skills and datadriven thinking
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
