Trade Marketing Manager
Trade Marketing Manager
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Job Description
Job Summary
This role impacts sales/revenue through development and execution of BTL (Below The Line) strategy to help influence trade channels ensure bestinclass brand presence at point of sales and drive sell out from trade to deliver our commercial objectives.
Responsibilities
- Develop and implement a BTL Strategy for Johnvents FMCG Division.
- Design Trade Channels engagement platforms Wholesale Open market retail Key Accounts Supermarkets and Neighborhood Grocery stores.
- Develop and implement the optimal brand mix (Must stock list) for the retail channels working closely with the Group Head of Marketing.
- Translate brand plans into actionable trade executions and ensure effective cascade of same via cycle plans.
- Develop and drive trade launch plans around new product introductions.
- Sales growth drivers development measure and track performance insights market & competitor monitoring analysis and reporting whilst developing Commercial Insights.
- Manage sell out across trade Channels with a view to optimizing:
- Sales by channel.
- Share of shelf space visibility and merchandising.
- SOM (Serviceable Obtainable Market) Growth by channel.
- Sales spend productivity.
- Develop concepts and coordinate product knowledge in order to anticipate customer demand.
Requirements
Holds a businessrelated Bachelors degree. Minimum of 2 years of experience in Trade Marketing. Analytical and numerically inclined with a disruptive mindset. Has a continuous improvement mindset. Broad experience in a structured approach to customer relationship management and business development. Excellent entrepreneurial and commercial awareness. Possesses a high degree of assertiveness across cultural and educational diversity. Strong knowledge of the FMCG market. Insights into the food market and its key drivers. Strong negotiation skills.
Holds a business-related Bachelor's degree. Minimum of 2 years of experience in Trade Marketing. Analytical and numerically inclined, with a disruptive mindset. Has a continuous improvement mindset. Broad experience in a structured approach to customer relationship management and business development. Excellent entrepreneurial and commercial awareness. Strong knowledge of the FMCG market. Insights into the food market and its key drivers. Strong negotiation skills.
Employment Type
Full Time
Company Industry
Consumer Goods Rental / Food Production / Wholesale Alcoholic Beverages
