Develop a comprehensive ecommerce marketing strategy to increase customer traffic and boost sales
Monitor the development and execution of marketing campaigns as well as the related processes to ensure they are in line with overall company strategy
Assign tasks to individual members of the department
QA all marketing deliverables and ensure campaigns are completed on schedule and within budget
Ensure that all marketing efforts serve immediate and longterm business goals by identifying and executing improvements for processes content and lead generation
Identify and arrange participation at relevant sales fairs and conferences
Build brand awareness by engaging relevant influencers
Coach employees companywide on content creation best practices.
Supplemental Duties:
Manage our online communities to ensure respectful and appropriate engagement.
Relay information between upper management and department employees
Oversee customer service provided via social media.
Establish relationships with social media influencers to develop a strong network
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