Tech Startup Marketing Communications Specialist - India

HydroNeo is a fastgrowing international startup focussing on Smart Farming solutions for the Global aquaculture industry. Our vision is to expand our Smart Farm Management System with which we are already the market leader in Thailand to become the HydroNeo Aquaculture Super App for everything farmers and the industry need. We are backed by leading Thai and international investors BOI promoted and team of 30.

We are looking for a creative and strategic communicator to join our team. The ideal candidate will have a strong background in marketing and communication content creation and datadriven marketing techniques.

Tasks

Marketing Campaigns

• Focus on lead generation and use data visualization tools to monitor and enhance business growth.
• Manage and optimize digital channels such as SEO SEM and social media to boost brand visibility engagement and customer acquisition in India markets.
• Implement and enhance marketing automation tools managing customer funnels to streamline communication.
• Assist in organizing and promoting webinars and workshops.
• Support postevent followup to drive lead generation and brand awareness.

Content Marketing

• Develop engaging localized content for websites blogs and social media platforms ensuring it resonates with the target audience.
• Create compelling visuals using Canva and its a plus if youre proficient in Photoshop Adobe Illustrator or Figma.
• Produce and edit video content using Adobe Premiere Pro or similar tools to enhance campaign engagement is a plus.

DataDriven Insights

• Use data to measure the performance and success of marketing campaigns making datadriven adjustments to strategies as needed.
• Analyze content performance metrics and continuously optimize for better engagement and reach.

Requirements

• 13 years of experience in marketing preferably in a startup environment.
• Strong understanding of marketing principles and best practices with a proven track record of exceeding KPIs and business objectives.
• Proficiency in digital marketing tools and strategies including SEO social media and Google Ads.
• Experience with marketing tools like Google Analytics CRM systems and automation tools is a plus.
• Native or fluent Hindi speaker with strong English communication skills.
• Excellent content creation and storytelling abilities tailored for Hindispeaking markets.
• Analytical mindset with the ability to measure and improve marketing performance through data insights.
• A passion for learning selfimprovement and staying updated on the latest marketing trends.
• A background in aquaculture or related scientific fields is a plus.

Benefits

• Meaningful work in an awardwinning startup with the opportunity of creating real impact.
• Flexible work environment (e.g. office hours) with a focus on results.
• An international work environment.
• Flexibility to work remotely from home.

Our team values:

• Open communication and transparency: We are an organization in which we value the ability to communicate and share information in a transparent way in order to be able to fuel meaningful conversations and be efficient at addressing the real issue and finding the best path forward.
• Ability to lead and take actions: Given a situation or task we are looking for someone who will be fully engaged and take the opportunity to demonstrate our ability to own a topic bring people together take actions and in summary take the lead in bringing this topic to wherever it should be.
• Anticipation and Proactivity: Our job is to create the conditions for our own success and that requires an ability to anticipate and be proactive creating the context where the best can happen.
• Creativity and Pragmatism: In combination with the previous creativity is the competency that summarizes for us the need to keep an open mind and think about multiple solutions when facing challenges. Demonstrating pragmatism in this
  context is having the ability to balance these solutions with an ability to integrate the how will they be implemented into their evaluation.
• Sense of initiative and ability to deliver: Because our business is ultimately to deliver solutions to the client ability to turn actions and initiatives into actual results is key.