Digital Marketing Executive

Position: Digital Marketing Executive
Industry: Marketing and Communications
Location: Nairobi Kenya
Gross Salary:KES

Job Purpose: The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies that enhance the companys online presence attract new clients and engage current stakeholders. The role will involve using various digital channels platforms and technologies to promote the companys products and services effectively.

Key Responsibilities:

• Collaborate with the line manager to develop and execute digital marketing strategies that align with the companys overall marketing objectives and target audience demographics.
• Create engaging relevant content for the companys website social media channels blogs email campaigns and other digital platforms.
• Manage and grow the companys social media presence by planning posting monitoring engaging with users and fostering community interactions.
• Optimize the websites content structure and metadata to improve its visibility and ranking on search engine results pages (SERPs).
• Plan execute and optimize paid advertising campaigns on digital platforms such as Google Ads Facebook Ads and LinkedIn Ads to drive traffic and conversions.
• Design and implement email marketing campaigns to nurture leads engage prospective clients and maintain communication with current clients.
• Monitor and analyze key performance indicators (KPIs) such as website traffic social media engagement email open rates conversion rates and ROI. Prepare regular reports and provide insights for decisionmaking and strategy optimization.
• Organize and manage digital assets such as images videos graphics and other multimedia content ensuring they are accessible and optimized for use across digital platforms.
• Work closely with the marketing team commercial teams and other stakeholders to ensure digital marketing efforts align with broader marketing and business objectives.
• Keep up to date with digital marketing trends emerging technologies and industry best practices. Recommend and implement innovative strategies to improve digital marketing efforts.

Qualifications and Skills:

• Bachelors degree in Marketing Digital Marketing Communications or a related field.
• Minimum of 2 years of experience in digital marketing roles preferably in a similar industry.
• Excellent written and verbal communication skills with the ability to create compelling content for digital channels.
• Strong analytical mindset with the ability to interpret data derive insights and make datadriven decisions.
• Solid understanding of digital marketing concepts including SEO SEM social media marketing email marketing content marketing and analytics.
• Proficiency in digital marketing tools and platforms such as Google Analytics Google Ads Facebook Ads LinkedIn Ads email marketing software and SEO tools.
  
  

Qualities:

• Creative thinker with a passion for digital marketing innovation.
• Ability to work independently and manage multiple tasks.
• Strong team player with effective collaboration and communication skills.
• Proactive and resultsdriven.

Excited about this incredible opportunity Take the first step towards joining a dynamic team by following these instructions:

Submit your updated CV and stating your salary expectations and availability.

If you encounter any difficulties while applying through our job portal please feel free to contact as through

Application Deadline: Friday 11th October 2024.

Gap Recruitment Services Limited is a professional recruitment firm that does not charge candidates for placement and does not discriminate

Your journey towards a rewarding career starts here!

Remote Work :

No