Marketing Manager
Marketing Manager
Posted on :
02-10-2024
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Salary
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Salary Not Disclosed
Posted on :
02-10-2024
Job Description
EDSA Mandaluyong & Onsite Reporting
GotoMarket Strategy
- Shapes the narrative and positioning of the igned brand/project during product launches and campaigns
- Develops and executes comprehensive GTM strategies aligned with overall brand objectives ensuring a consistent brand message across all touchpoints.
- Collaborates with product development sales teams and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
- Defines and refines the brand positioning within the context of each GTM initiative ensuring it aligns with market trends and addresses the unique needs of the target audience.
- Conducts thorough competitive yses to identify market trends differentiators and opportunities for positioning the brand ahead of competitors.
- Leads the development of compelling messaging frameworks that effectively communicate the brands value proposition product benefits and unique selling points.
- Oversees the creation of diverse content types including copy visuals and multimedia ets ensuring they align with the overall brand message and GTM strategy.
- Takes a handson approach to execute GTM campaigns coordinating with internal teams and external partners to ensure seamless implementation across all channels.
- Utilizes ytics tools to measure the effectiveness of GTM campaigns providing actionable insights for continuous improvement and optimization.
Brand Marketing Team Leadership People Management & Talent Building
- Leads the brand management and rallies the MSOs in all marketing initiatives for projects under the brand
- Undertakes research / focused group discussions / insightings to strengthen the brands market relevance and positioning
- Collaborates with MSOs in conducting regular competitive scan research and other related studies to provide market intelligence in support of the business
- Develops training plan to further brand ss based on baseline performance
- Undertakes performance management activities to ensure delivery of business objectives and targets
- Carries out supervisory responsibilities in accordance with the position and organizations policies which may include recruiting interviewing hiring attendance monitoring and training marketing staff
- Plans igns and directs tasks
- Reviews (appraises) performance rewarding counselling and disciplining employees
- Addresses complaints and resolving problems
Work Experience & Education Requirement:
- Bachelors degree in marketing business administration communications or a related field is required.
- With 510 years of experience in marketing advertising brand management or similar positions in a strategic capacity
- Strong communication ytical and creative ss are important for this role.
- Experience with marketing tools and software as well as an understanding of digital marketing channels
- Knowledge of branding principles market research techniques and consumer behavior
- Demonstrated leadership ss
Remote Work :
No
Employment Type
Full Time
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