Job Overview
Your primary responsibilities will be maintaining the Google Ad accounts of our company and ysing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
Responsibilities
Below are some of the responsibilities a Google Ads expert is expected to ume in their position:
- Manage all aspects of Google Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- yse and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- yse and optimize payperclick (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers Google Ads specialists and engineers
Job Qualifications and S Sets
Below are the qualifications expected of a Google Ads expert:
- A degree in digital marketing or a related business field
- Indepth knowledge of Google Ads Microsoft Advertising (formerly Bing Ads) and Google ytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- Competency with using Word Excel and PowerPoint to produce reports and presentations for clients
Developing content for blogs, course descriptions, social media, and the company website. Conducting in-depth research on industry-related topics in order to develop original content. Proofreading content for errors and inconsistencies. Editing and polishing existing content to improve readability. Creating compelling headlines to attract the target audience. Identifying customers needs and recommending new content to address gaps in the company's current content. Bachelor's degree in communications, Marketing, English, Journalism, or related field. Proven content writing or copywriting experience. Working knowledge of content management systems. Proficient in all Microsoft Office applications. Excellent writing and editing ss.