Email Marketing

• Design visually appealing email templates using approved platforms and strategically schedule campaigns for optimal engagement times.
  
• Tailor email content subject lines and calls to action to target audiences while managing email lists for cleanliness and segmentation ensuring targeted outreach.
  
• Prepare and deliver regular reports on performance email campaigns highlighting key metrics trends and actionable insights for stakeholders and management.
  
• Analyze performance metrics including: open rates clickthrough rates and conversion rates to identify areas for improvement
  
• Conduct A/B testing to refine email subject lines content and design elements and produce comprehensive reports to guide the improvement of future campaigns.
  
• Ensure content accuracy and wellresearched employing appropriate vocabulary taxonomies and adherence to brand voice tone and style guidelines.
  

• Collaborate closely with internal teams to comprehend business requirements and devise effective communication solutions.
  

Requirements

• Bachelors degree with minimum 2 years of experience.
  
• Strong copywriting skills with the ability to craft clear concise and engaging email content.
  
• Working knowledge of email marketing automation platforms (e.g. Zoho campaign Mailchimp Constant Contact HubSpot).
  
• Excellent communication and writing skills
  
• Strong research skills to gather accurate information and create wellinformed content