Account-Based Marketing ABM Specialist

Job Description

Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance.
This is our role ABM Specialist for those who dont shy away from bold marketing campaigns creation.

Tasks in the role

• Plan & propose ABM and Lead generation campaigns
• Launch and optimize campaigns with largescale budgets through different channels
• Measurement and reporting of paid advertising activity including producing reports and communicating the results to internal stakeholders
• Designing launching and analyzing conducted experiments
• Refilling the knowledge base with systematized best practices
• Continuous new features mechanics placement research and testing
• Act as a liaison between internal stakeholders and Paid Media team

Requirements

Who we are looking for

• 3 years of handson ABM/ABX experience ideally in B2B SaaS
• 3 years of handson paid acquisition/performance experience
• Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
• Working experience with ABM tools such as 6sense Demandbase or Terminus
• Strong quantitative skills with the ability to quickly analyze data and take action on it
• A thorough understanding of fullfunnel search display and social campaigns
• Excellent verbal and written communication skills in English
• Attention to detail and time management skills
• Excellent interpersonal skills including verbal and written communication skills

Not required but a plus

• Ability to travel internationally when required
• You are DataDriven: You are passionate about data & insighs and have a deep understanding of how sistematically improve performance.
• You have a h2 willingness to learn adapt and embrace new challenges in the everevolving world of design.
• You share our common values: Trust because we prefer to speak up and be our true selves; Sense of Ownership because its not worth wasting time on something you dont believe in; and enthusiasm for Constant Changes because we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

We are currently hiring an experienced AccountBased Marketing (ABM) Specialist to help the Demand Generation team build a strong pipeline for the Sales team. This role focuses on targeting decisionmakers in large organizations through digital channels to generate highquality Marketing Qualified Leads (MQLs).

We will try to create all the right conditions for you to work and rest comfortably

• Its up to you to decide what work format works best for you. You can #wfo #wfh or mix both.
• Flexible working day start
• Unlimited PTO
• Hobby benefit
• Breakfast snacks and coffee at the office
• Corporate events
• Training courses conferences
• Gifts for employees

Finally a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization payperclick content social media and competitive research campaigns and get measurable results from online marketing.

Weve been developing our product for 16 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.