AU Content Strategist Social Media ystSEO ZR500JOB

This is a remote position.

Requirements

Content Creation and Copywriting:

• Strong Writing Skills: Demonstrated ability to produce clear engaging and persuasive content tailored to various audiences and platforms.
  
• Storytelling: Expertise in crafting compelling narratives that resonate with the target audience and align with brand messaging.
  
• Editing and Proofreading: Attention to detail in editing and proofreading content to ensure it is errorfree and consistent with brand guidelines.
  

SEO (Search Engine Optimization):

• Keyword Research: Proficiency in identifying and using relevant keywords to enhance content visibility and search rankings.
  
• OnPage SEO: Understanding of optimizing content structure meta tags headings and images for improved search engine performance.
  
• Technical SEO: Familiarity with website optimization techniques including site speed mobile optimization and indexing.
  
• Link Building: Knowledge of strategies to acquire quality backlinks to boost website authority and search rankings.
  

Social Media Management:

• Platform Proficiency: Expertise in managing major social media platforms such as Facebook Instagram LinkedIn and Twitter.
  
• Content Distribution: Ability to create and schedule platformoptimized posts.
  
• Engagement Tactics: Skills in engaging with followers responding to comments and building an online community.
  
• Social Listening: Capability to monitor brand mentions and industry trends to inform content and engagement strategies.
  

Analytical and Data Interpretation:

• Performance Tracking: Experience with analytics tools (e.g. Google Analytics SEMrush Hootsuite) to monitor content and social media performance.
  
• Data Analysis: Ability to interpret data and metrics to evaluate the effectiveness of content SEO and social media strategies.
  
• Reporting: Proficiency in creating detailed reports to highlight successes trends and areas for improvement.
  

Strategic Planning:

• Content Strategy Development: Ability to design and implement a content strategy that aligns with business objectives and audience needs.
  
• Audience Research: Skills in researching and understanding the target audience to produce relevant and impactful content.
  
• Trend Awareness: Staying current with industry trends algorithm changes and new tools to maintain a competitive edge.
  

Creativity and Innovation:

• Creative Thinking: Capacity to generate fresh and engaging content ideas and campaigns.
  
• Content Ideation: Skills in brainstorming and developing new content formats and strategies to maintain audience engagement.
  

Collaboration and Communication:

• CrossDepartment Collaboration: Ability to effectively work with marketing design sales and development teams to align content with broader business goals.
  
• Communication Skills: Strong verbal and written communication skills to present ideas strategies and collaborate with team members.
  

Project Management:

• Time Management: Ability to handle multiple projects simultaneously meet deadlines and ensure highquality output.
  
• Organizational Skills: Strong skills in managing content calendars social media schedules and ongoing projects.
  

Technical Skills:

• Drupal Content Management: Proficiency in managing and publishing content within the Drupal 10 CMS including node creation taxonomy management and content workflow.
  
• HubSpotSpecific Skills: Knowledge of integrating content strategies with HubSpot CRM managing lead nurturing workflows and using HubSpot s analytics tools for performance tracking and reporting.
  
• Google Ads: Experience in setting up managing and optimizing Google Ads campaigns including understanding keyword research ad copywriting bid management and performance analysis using key metrics like CTR Quality Score conversion rate and CPC.
  

Benefits