Director of Social Media and Affiliate Marketing

Job Title: Director of Social Media and Affiliate Marketing

Location: Latam/PH

Working Hours: M F MST

Job Type: Fulltime

Salary Range:USD

Position Overview

The Head of Social Media and Affiliate Marketing will spearhead our social media and affiliate marketing efforts overseeing all aspects of strategy execution and team leadership. This role requires a handson innovative leader who excels in social media growth TikTok Shop sales and affiliate and influencer partnerships. Working across online retail and TikTok stores you’ll drive engagement optimize campaigns and build a cohesive brand presence globally.

Our ideal candidate is both a strategic thinker and an effective communicator who can lead a team drive measurable results and adapt to the fastpaced trenddriven world of Kpop.

Job Responsibilities:

Social Media & Strategy Management:

• Develop and implement innovative social media strategies across platforms (e.g. Facebook X Instagram TikTok Pinterest) aligned with brand goals and KPIs.
• Create curate and manage compelling content that resonates with Kpop fans consistently growing our audience and engagement.
• Plan videos repurpose content and quickly produce posts to capitalize on viral trends cultural moments and relevant Kpop news.
• Analyze social media performance using various tools optimizing content to drive traffic engagement and conversions.
• Collaborate with the paid media team to plan and execute paid social media campaigns that drive sales and boost revenue.

Sales & Content Planning:

• Stay tuned into customer sentiment Kpop trends and viral moments quickly creating content that aligns with fan interests and brand goals.
• Drive product awareness and engagement leveraging email and social media channels to maximize the impact of promotions sales and product launches.

Affiliate & Influencer Marketing:

• Lead the development and management of affiliate marketing programs driving traffic and revenue through strategic partnerships.
• Identify and collaborate with influencers and affiliates who align with our brand values managing partnerships to ensure performance goals are met.
• Track and report on affiliate marketing performance continuously optimizing strategies and testing new partnerships for maximum ROI.

Team Leadership & Development:

• Build lead and mentor a highperforming social media team including content creators video editors and retail/warehouse associates producing content.
• Provide ongoing feedback and support to team members ensuring they are equipped to drive revenue and hit ambitious targets.
• Collaborate crossfunctionally to align social media efforts with broader business goals effectively communicating strategies and outcomes across regions and departments.

Qualifications:

• 510 years of social media and digital marketing experience with a strong track record in consumer goods ecommerce or retail.
• Proven success in social media growth and driving sales with a focus on TikTok Shop and Kpop content.
• 5 years of team management experience with demonstrated skills in leading and developing a highperformance team.
• Bachelor’s degree in business marketing or a related field or equivalent experience.
• Strong content creation and copywriting skills with the ability to quickly produce engaging onbrand content.
• Proficiency in video and content production tools (e.g. CapCut Canva) and social media analytics tools.
• Experienced with working on a lot of SKUs and a highvolume/product ecommerce retail store (thousands of products not just hundreds)
• Handled marketing for more than 2 stores under one company account
• Excellent communication organizational and time management skills with the ability to thrive in a fastpaced highdemand environment.
• Preferably has knowledge for the Kpop industry.
• Fast learner is a must
• Experience working with Korean brands or in Kpop is a plus.