Marketing Automation Specialist

This is a remote position.

Schedule: Mon to Fri 8am 12pm ET (8:00 PM 12:00 AM MNL Time)

As the Marketing Automation Specialist you will play a crucial role in supporting our administrative team and ensuring the agencys smooth daytoday operations behind the scenes focused on the marketing side. Your attention to detail and strong organizational skills alongside your automation and marketing skills will help our clients get more traction.

Key Responsibilities:

Set up configure and optimize marketing automation platforms with a strong emphasis on GoHighLevel (GHL). This includes designing implementing and customizing templates that align with our clients branding and marketing goals.

Experience with ManyChat: Proficient in designing and implementing automated workflows and chatbots using ManyChat including integrating with CRM systems optimizing user engagement strategies and utilizing advanced features like AIdriven responses segmentation and analytics.

Develop execute and manage email and SMS marketing campaigns through GoHighLevel ensuring timely delivery and alignment with broader marketing strategies.

Create and maintain automated workflows that enhance the efficiency of marketing campaigns including lead nurturing sequences followup reminders and customer retention strategies.

Continuously monitor track and analyze the performance of marketing automation campaigns identifying areas for improvement and implementing datadriven optimizations.

Generate comprehensive reports to measure the effectiveness of campaigns including key metrics like open rates clickthrough rates conversion rates and overall ROI. Present insights and recommendations to the team and clients.

Ensure all marketing automation practices comply with relevant laws and regulations including data protection (e.g. GDPR) and antispam legislation.

Assist in maintaining the CRM system including data entry cleansing and setting up automated workflows for client communications and internal reminders.

Identify opportunities to streamline and improve marketing processes through automation ensuring the agency operates efficiently and effectively.

Requirements

Communication: Excellent written and verbal communication skills with a strong attention to detail and the ability to convey complex ideas clearly.

Tech Savviness: Extensive experience in setting up and configuring marketing automation platforms like GoHighLevel ManyChat or similar tools. Familiarity with CRM systems and data integration is a plus.

Strong understanding of digital marketing concepts including email and SMS marketing lead generation customer segmentation and analytics.

Ability to analyze data and generate actionable insights to optimize marketing campaigns and improve ROI.

Ability to multitask and prioritize tasks in a dynamic environment.

Exceptional attention to detail and accuracy in data entry and documentation.

A team player with a positive attitude and willingness to learn and grow.

Organizational Skills: Exceptional ability to prioritize tasks meet deadlines and maintain a wellorganized workspace.

Adaptability: Ability to thrive in a fastpaced everchanging environment typical of a digital marketing agency.

Positive Attitude: A cando attitude with a proactive and solutionoriented approach to challenges.

Experience: Previous experience in a digital marketing role is preferred but not required.

Basic copywriting skills with the ability to create compelling marketing copy.

Independent Contractor Perks

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job
  

ZR15600JOB

Communication: Excellent written and verbal communication skills, with a strong attention to detail and the ability to convey complex ideas clearly. Tech Savviness: Extensive experience in setting up and configuring marketing automation platforms like GoHighLevel, ManyChat, or similar tools. Familiarity with CRM systems and data integration is a plus. Strong understanding of digital marketing concepts, including email and SMS marketing, lead generation, customer segmentation, and analytics. Ability to analyze data and generate actionable insights to optimize marketing campaigns and improve ROI. Ability to multitask and prioritize tasks in a dynamic environment. Exceptional attention to detail and accuracy in data entry and documentation. A team player with a positive attitude and willingness to learn and grow. Organizational Skills: Exceptional ability to prioritize tasks, meet deadlines, and maintain a well-organized workspace. Adaptability: Ability to thrive in a fast-paced, ever-changing environment typical of a digital marketing agency. Positive Attitude: A can-do attitude with a proactive and solution-oriented approach to challenges. Experience: Previous experience in a digital marketing role is preferred, but not required. Basic copywriting skills, with the ability to create compelling marketing copy. Independent Contractor Perks Permanent work from home Immediate hiring Steady freelance job ZR_15600_JOB