CRM Manager

Bombay is a curated collection of online and physical entertainment brands and upscale hospitality venues that are meticulously designed to elevate every aspect of the guest experience without a break in style service and satisfaction. With an exclusive inviteonly Bombay members Club a soontobeopened The Burman boutique Hotel a selection of restaurants bars a spa and a bakery all in the heart of Tallinn Bombay is dedicated to transforming the landscape of luxury VIP experiences.

With a mobilefirst customerfocused approach and fun and exhilarating gameplay Bombay is crafted with one goal in mind: to redefine the future of luxury experiences in hospitality and entertainment. This means were all about building relationships for the longterm and creating personalised exceptional experiences worthy of a story.

Purpose of the role:

As a CRM Manager with casino experience you will be responsible for defining and executing a comprehensive CRM strategy across email and chat channels. Your primary focus will be on driving growth increasing customer lifetime value (LTV) enhancing loyalty and improving retention rates. You will align these efforts with the broader digital strategy and key performance indicators (KPIs). The role also involves managing the scheduling deployment and continuous optimization of customer communications across various platforms including email SMS and chat channels. You will work closely with crossfunctional teams to ensure cohesive marketing campaigns and datadriven decisionmaking. Casino experience is required!

Your responsibilities will be:

• Define and develop a comprehensive CRM strategy across email and chat channels focusing on growth LTV loyalty and retention while aligning with broader digital strategies and KPIs.
• Create and refine audience segments developing strategies to ensure communications are targeted and relevant and continuously identify opportunities to grow our audience.
• Oversee the scheduling and deployment of all customer email campaigns and newsletters for our eight products.
• Manage chat newsletters on platforms such as WhatsApp and Telegram ensuring consistent and engaging communications.
• Manage and continuously optimize automated communications to improve engagement and personalization.
• Optimize tactics and scheduling to ensure personalized and engaging user journeys across all automated touchpoints within each audience segment.
• Conduct A/B testing on emails and chat messages to gather insights for growth including content placement and segmentation rules.
• Collaborate closely with marketing design copywriting and other teams to integrate social media efforts into cohesive marketing campaigns.

What we expect from you:

• Minimum of 3 years of proven experience in CRM marketing and email marketing within industries such as Casino and iGaming with a portfolio showcasing previous work.
• Strong understanding of audience segmentation and CRM strategy development.
• Experience with A/B testing and optimization techniques.
• Excellent organizational and project management skills.
• Strong analytical skills with a focus on datadriven decisionmaking.
• Effective collaboration skills for working with crossfunctional teams.
• Ability to manage multiple projects and meet tight deadlines.

Why join Bombay

• Celebrate together: In addition to annual holidays enjoy a birthday day off and paid vacation days to celebrate personal life achievements (e.g. childs first school day marriage etc.).
• Wellbeing focus: Monthly sports compensation with Stebby 3 health days per year and private health insurance with Confido.
• Paid sick leave: Paid sick leave from the 2nd day.
• Learning & development: Generous learning & development package (personal development plan & training companywide knowledge sharing & training).
• Investment opportunity: Opportunity to invest in the Groups venture fund Yolo Investments.
• Legendary events & networking: Most legendary events and networking opportunities with colleagues.
• Modern office environment: A comfortable and contemporary office in the heart of the city with plenty of fruits snacks drinks and good vibes.
• Free parking: Free parking at the office.

This is your chance to be part of something unique a world of exclusiveness tailored solutions and exceptional quality. Join us and help us craft unique experiences in hospitality and entertainment.