Inbound Lead Generation SEO Specialist

Responsibilities:

• Conduct comprehensive keyword research to identify opportunities and trends.
• Develop and implement onpage and offpage SEO strategies to improve organic search rankings.
• Keeping the brands primary website fully optimized.
• Monitor and analyze website performance using SEO tools (e.g. Google Analytics SEMrush Ahrefs).
• Optimize website content meta tags images and other elements to ensure SEO best practices.
• Stay uptodate with the latest SEO trends algorithm updates and industry changes.
• Collaborate with the content team to create SEOfriendly content including blog posts landing pages and other marketing materials.
• Develop and execute content marketing strategies that drive organic traffic and engagement.
• Ensure all content is optimized for search engines and aligned with the target audiences needs.
• Design and implement lead generation campaigns to attract and convert highquality leads.
• Experience in reputation management of our Brand on various platforms such as Clutch Goodfirms and Google Business Profile etc.
• Able to design and run Referral strategies to drive Inbound leads.
• Not compulsory but desired to have some experience in setting up PPC campaigns.
• Utilize various channels such as social media email marketing and content marketing to drive inbound traffic.
• Monitor and analyze lead generation metrics to optimize campaigns and improve conversion rates.
• Work closely with the sales team to ensure a seamless transition of leads through the sales funnel.
• Perform regular technical SEO audits to identify and resolve issues affecting website performance.
• Ensure the website is mobilefriendly fastloading and userfriendly.
• Implement structured data schema markup and other technical enhancements to improve search visibility.
• Track and report on key SEO and lead generation metrics providing insights and recommendations for improvement.
• Use datadriven approaches to measure the success of SEO and lead generation efforts.
• Present regular performance reports to the top management highlighting achievements and areas for growth.

Requirements:

• Proven experience as an SEO Expert or similar role with a focus on inbound lead generation.
• Strong understanding of SEO principles tools and best practices.
• Strong experience in driving inbound leads through various strategies and tactics.
• Experience with content marketing keyword research and link building.
• Proficiency in SEO tools such as Google Analytics SEMrush Ahrefs Moz etc.
• Familiarity with HTML CSS and website administration.
• Excellent analytical organizational and time management skills.
• Certifications in SEO Inbound Marketing or Google Ads (preferred).
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Bachelors degree in Marketing Business or a related field is preferred.

What we Offer:

• Competitive salary and performancebased incentives.
• Professional growth and development opportunities.
• Collaborative super cool and innovative work environment.

Remote Work :

No