Public Relations Specialist

Carnivore Style – Your #1 Resource On All Things Meat-Related – is looking for a Public Relations Specialist!

If you want to know more about what we do (and what you will be doing), visit our website’s Careers page by searching on google “Carnivore Style” and check out our online community of meat lovers!


Job Summary:

In this role, you will help us create and maintain a positive public image for our brand.

You will be responsible for developing and implementing PR strategies and campaigns, managing media relations, writing and distributing press releases and other PR materials, organizing and attending events, and monitoring and evaluating public opinion and feedback.


Description of Tasks:

• Develop and implement PR strategies and campaigns that align with our brand, goals, and target audience

• Manage media relations and requests, and build and maintain relationships with journalists, bloggers, influencers, and other media outlets

• Write and distribute press releases, pitches, fact sheets, and other PR materials that showcase our brand, products, and services, as well as the benefits of a carnivore diet and lifestyle

• Organize and attend events, such as press conferences, interviews, product launches, and community initiatives, to promote our brand and increase our visibility and credibility

• Monitor and evaluate the impact and performance of our PR activities, using various metrics and feedback tools, such as media coverage, social media engagement, and customer satisfaction

• Identify and leverage new and emerging PR trends, opportunities, and challenges, and provide insights and recommendations to our team and management

• Contribute to the development and improvement of our PR policies and guidelines, and ensure compliance with ethical and professional standards

List of Qualifications:

• Degree or certification in public relations, communication, or a related field

• Proven experience as a public relations specialist, preferably in the food or lifestyle industry

• Excellent writing and communication skills, with the ability to create and deliver engaging and informative content for various audiences and platforms

• Passion and knowledge for meat and cooking, and ability to showcase our brand, products, and services, as well as the benefits of a carnivore diet and lifestyle

• Proficiency in various PR tools and platforms, such as social media, email, and web, to reach and engage our target audience and stakeholders

• Knowledge of SEO, keyword research, and web content best practices

• Ability to work independently and collaboratively, with attention to detail and deadlines