Marketing- Product Communication-HO amp SUPPORT-Marketing HO - Kotak Mahindra

Title: Product Marketing Manager Retail Assets

Location: Mumbai

Job Description:

Roles and Responsibilities:

• Manager Customer Communication and Product positioning for Loan Products
• Drive Product launches & revamps.
• Strategize GoToMarket strategies along with competition benchmarking
• Identify and execute crosssell and upsell initiatives.
• Execute DirecttoCustomer campaign communications.
• Create Sales support and internal marketing collaterals.
• Stakeholder management and business alignment
Communication Tracking: Understanding the response rate of communication what has worked and what has not business generated etc.

Experience and Skills Required:

• Marketing and communication experience min 8 years to 11 years.
• Experienced in handling central marketing and communication function
• Know whats happening in the digital world trends platforms effective digital marketing mediums
• A good mix of data understanding and outofthebox thinking
• Strong communication skills and good command of the English language
• Ability to work under pressure speed to market and multitask
• Manage BTL and creative agencies
• Vendor Management
Good relationship management skills

Educational Qualifications

• MBA 2 years fulltime from a recognized institute with specialization in marketing or any Masters Degree in the field of Marketing from a good institute