Brand Manager

Adapt and Implement Marketing Strategies

• Adapt and execute integrated marketing plans shared by the Brand to promote product launches seasonal campaigns and brand initiatives
  
• Negotiate and implement trade plan with local retailers
  
• Lead the local production of marketing campaigns elements according to brand guidelines and budget restrictions.
  
• Utilize datadriven insights to optimize marketing strategies and drive ROI
  
• Define marketing objectives and KPIs in alignment with the brands vision and business goals.
  
• Conduct thorough market research and competitive analysis to identify market trends and opportunities.
  

Brand equity and communication

• Ensure consistent brand messaging and visual identity into the brickandmortar distribution and across all marketing channels
  
• Build and implement the media plan
  
• Oversee the brands presence across digital and traditional media platforms.
  
• Follow and report local opportunities or new supports to communicate.
  
• Identify and propose opportunities for Public Relation local influencer according to the objectives and guidelines shared by the brand
  

Event Management and Product Launches

• Plan and execute luxurious events and product launches that generate buzz and elevate the brands image.
  
• Coordinate with PR and events teams to secure media coverage and celebrity/influencer partnerships.
  
• Develop immersive event experiences that align with the brands values and aesthetics.
  
• Analyze the impact of events on brand visibility and customer engagement.
  

Budget Management and Forecasting

• Forecast product novelties and merchandising elements in line with marketing strategies and recommendations shared by brand and consistent with point of sales.
  
• Manage follow and respect budgets for marketing campaigns events and other promotional activities validated.
  
• Communicate Wholesale and SellOut performances monthly perform analysis and action plans.
  
• Conduct ROI analysis and adjust spending to optimize marketing effectiveness.
  

Legal and compliance

• Control of the image of the Brand in the area share the relevant information s (counterfeits parallel market judicial liquidation etc.)
  
• Establishment of authorized retailer contracts and general sales conditions with retailers control of the quality criteria of the points of sale in accordance with the brand guidelines
  

Requirements

• 5 years experience in a similar role
  
• Fluent in English and French.
  
• Bachelor s degree in Business Administration/ Marketing/Brands Communication/management or any relevant field.
  

• Strong analytical and problemsolving skills to make datadriven decisions and capitalize on market trends.
  
• A keen eye for aesthetics innovative ideas and the ability to think outside the box to find new ways to stand out in respect of the brand DNA and luxury standards.
  
• Excellent communication skills both verbal and written to effectively convey the brands story and message to the target audience.
  
• A team player who fosters a positive work environment encourages collaboration and values input from team members.
  
• A genuine passion and understanding of the luxury industry along with a deep appreciation for craftsmanship quality and exclusivity.
  
• Ability to adapt to a fastpaced and dynamic environment handling challenges with grace and determination.
  
• Awareness of international markets and cultural nuances to tailor marketing strategies for a diverse global clientele.
  
• A strong sense of responsibility and dedication to safeguarding the brands reputation and upholding its values.
  
• Proficiency with Microsoft Office suite including Excel Word and PowerPoint