Generally this role is expected to put in a total of 40 hours of quality work weekly. You will be expected to put in the hours necessary to deliver agreed outputs and meet milestones.
They work mostly async with an expectation of online responsiveness between 10AM to 6PM GMT.
About the role
As an Associate Product Marketer you will be responsible for developing and implementing their Social Media strategy in order to increase their online presence and improve brand awareness. You will be responsible for managing social media accounts and executing creating engaging content to increase their followers and drive engagement.
What should you do to be considered successful
Create engaging content (images videos text etc.) to drive engagement and build relationships with their followers
Engage with followers and respond to comments in a timely and professional manner
Liaise between internal and external teams to implement an effective content marketing strategy that aligns with Ladders goals and objectives and gain extensive knowledge on
user personas
Design and coordinate multichannel product marketing efforts
Collaborate with the design team to execute their creative vision produce and align quality
content publication and promotion through setting and executing production workflows.
Develop and implement their social media strategy to increase their online presence and improve brand awareness
Manage their social media accounts including Facebook Twitter Instagram LinkedIn YouTube and other relevant platforms
Stay up to date with digital marketing trends and best practice
What should you have done in your career
Youre a great fit if you have the following:
- Excellent organizational skills and attention to detail
- Ability to work in a fastpaced environment and meet tight deadlines
- Experience with content management systems and analytics tools
- Creative mindset and ability to come up with innovative ideas for content
- Ability to collaborate with other departments to ensure content aligns with overall marketing goals
- Knowledge of photo and video editing tools and techniques
- Proficiency in Adobe Creative Suite or other graphic design software
How important are you to the bottom line
You are crucial in communicating the value proposition of the companys products shaping brand perception and driving customer adoption ultimately impacting the companys market position and revenue.
Biggest problem solving duty in this role
To effectively differentiate and position the payment products in the competitive market addressing customer needs and communicating unique value propositions to drive product adoption and market success.
What do you stand to gain
- All roles at Ladder are structured to help employees evolve as career rock stars.
- Youll be joining a worldclass team with tremendous growth potential.
- Salary: GHS 4500