Own the development and delivery of marketing campaigns designed to engage key targets for targeted market segments, partnering with sales, product marketing, marketing operations, customer, content and more
Responsible for executing pipeline generating activities including webinars, digital marketing, account-based marketing (ABM), event promotion, and follow-up campaigns to deliver meaningful demand to the revenue organization
Continually analyze and optimize performance to ensure meaningful impact against goals
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
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