Head of Marketing

Roles and responsibilities

• Leading the development of marketing plans which includes planning and executing an annual calendar of campaigns and events, optimizing for local and seasonal events, and brand building activity
• Reviewing and reporting on all areas of the marketing strategies and its implementation
• Ensure the execution against a promotional & value strategy, working with the merchant partners to drive value for our customers
• Working with our in-house creative departments to develop integrated campaigns
• Working with the in-house social media team to build activity to support campaigns
• Aligning the offline and online team in on the ongoing campaigns to optimize customer messages and return on investment
• Build a close relationship with the partnership team to plan tactical activity in response to market conditions.
• Working with the in-house PR departments to find PR opportunities to increase brand exposure, awareness and affinity
• Working with product marketing team to track usage & performance of the promo and QR codes
• Share post campaign analysis and reporting learnings to the business
• Updating senior management for marketing activities, performance and strategies
• Prepare quarterly offline marketing budget, distribute the budget within the team and monitor the spent on a monthly basis
• Ensure event display accurately represents our brand
• Sourcing talent to ensure the curation and retention of specialist skill sets across the team
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.

Desired candidate profile

Minimum 6 years of proven work experience in Qatar
Minimum bachelor degree in Marketing or any related fields
Minimum 5 year experience in directing and leading marketing team
Proven experience in delivering digital projects and products
Proven experience using a range of agile project management methods
Proven experience balancing multiple priorities and dealing with ambiguity
Understanding of the digital landscape
Experience in matrix-managing multidisciplinary teams.
Marketing Strategy Development:

Strong experience in developing and implementing comprehensive marketing strategies that align with company goals, drive revenue, and increase brand awareness.
Expertise in market research, customer segmentation, and data-driven decision-making to tailor strategies to meet the needs of target audiences.
Leadership and Team Management:

Proven experience leading and building high-performing marketing teams across various marketing functions (e.g., digital marketing, content, branding, public relations).
Ability to inspire and motivate teams to achieve marketing objectives, improve productivity, and foster a culture of creativity and innovation.
Digital Marketing Expertise:

Deep knowledge of digital marketing tools, strategies, and best practices, including SEO, PPC, social media, email marketing, content marketing, and influencer partnerships.
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), as well as tools for analytics and conversion tracking (e.g., Google Analytics, Google Ads, SEMrush).