Collaborate with GDM leaders to develop SEO strategies based on business goals, aligning each program with a broader SEO strategy and the GDM keyword ecosystem.
Implement SEO strategies to increase traffic to buyer sites (Capterra, GetApp, Software Advice, UpCity) through on-page techniques such as title and meta-tagging, indexing, keyword ranking overall site architecture and off-page techniques (link building, backlink profile, etc.) to get exposure while building trust and authority for our content.
Ensure that our sites deliver a user experience that provides differentiated value to buyers and demonstrate our Expertise, Authority & Trust.
Partner with Product & Engineering leaders on prioritizing Technical SEO improvements.
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