Senior Marketing Specialist Website Personalization Melville NY

Senior Marketing Specialist (Website Personalization)

Location: Melville NY

This is Hybrid role Only Monday and Wednesday will be onsite.

Industry: Consumer Electronics

Total position: 1

Overview:

Customer seeking a Sr. Website Optimization & Personalization Specialist focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints. The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation testing/experimentation content/product recommendations and automated 1to1 experiences. These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally in this role you would also be responsible for improving onsite search for website visitors and supporting core performance marketing channels.

This position is full time located in Melville NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities:

Web Personalization

Improve website experience and drive 1:1 personalization

• Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B Multivariate Testing Auto Personalization User Journeys etc. on the website.
• Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
• Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
• Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
• Keep pace with web technology and strategic changes from eCommerce industry leaders.
• Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
• Develop and distribute monthly reports for key stakeholders outlining performance progress and strategy.

Onsite Search

Learn Manage and Optimize Onsite Search Results

• Gain a deep understanding of our onsite search engine how the Machine Learning works and its capabilities.
• Work closely with onsite search engine partner to build and execute a strategy to optimize search results.
• Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities
• Collect and analyze data and results identify trends and insights and provide monthly reporting to senior management.
• Marketing Channel Support
• Support Paid Search Social CTV and Affiliate Marketing Leads
• Attend channel marketing meetings establish a foundational understanding of performance and initiatives.
• Support channel leads where necessary and act as a back up to help continue regular business operations when needed.

Qualifications:

BA/BS in business marketing analytics or related field required; Masters Degree strongly preferred.

Minimum of 4 years work experience as a Digital Marketing or equivalent position required specifically:

Experience using website optimization personalization and/or A/B testing platform tools.

Experience analyzing digital ad campaigns from Google Facebook or similar.

Proficient in analyzing consolidating and interpreting data from various sources while still being able to articulate your thoughts in an easytounderstand manner.

Expert knowledge of Excel including pivot tables charts and formulas.

Deep understanding of Digital Marketing metrics campaigns and Google Analytics; ability to recognize patterns and anomalies in data.

Excellent communication and crossfunctional relationship management skills working with Marketing IT Business and Data Scientists; attention to detail independent thinker

Willingness to work handson develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.

Understanding of current marketing trends including personalization targeting and datadriven planning

Experience with standard web languages such as HTML CSS and JavaScript a plus!

Must have:

• Proficiency in website optimization personalization and A/B testing platform tools.
• Experience analyzing digital ad campaigns from platforms like Google Facebook or similar.
• Advanced skills in Excel including pivot tables charts and formulas.
• Deep understanding of Digital Marketing metrics campaigns and Google Analytics.
• Understanding of current marketing trends including personalization targeting and datadriven planning.

Nice to have:

• Experience with standard web languages such as HTML CSS and JavaScript.
• Masters degree in business marketing analytics or related field.
• Additional certifications in Digital Marketing or Analytics.

Screening Questions:

1.) How familiar are you with Digital Marketing metrics campaigns and Google Analytics Can you discuss a time when you identified patterns or anomalies in data and how you addressed them to improve campaign performance

2.) What is your level of proficiency with Excel including pivot tables charts and formulas Can you provide examples of how you have used Excel in your previous roles to analyze and interpret data

3.) How do you approach analyzing digital ad campaigns from platforms such as Google Facebook or similar Can you walk us through your process for analyzing campaign performance and optimizing strategies based on your findings

4.) Can you describe your experience with website optimization personalization and A/B testing platform tools Please provide specific examples of how you have utilized these tools in your previous roles.

5.) Please provide the link to candidates LinkedIn profile:

6.) What is the candidates highest level of education

7.) Has the candidate applied or been interviewed for any role with this company in the past If so please provide details.

8.) What is the candidates desired total compensation (Please specify base salary vs. commission/bonus expectation)

9.) Where is the candidate located If candidate is not near the job location please explain relocation plan in detail (e.g. timeline relocating with family selling/buying property)

10.) Is the candidate legally authorized to work in the US for any employer

11.) Will the candidate now or in the future require immigration sponsorship for work authorization (for example H1B status)

Arun Kumar

Talent Acquisition Manager

Mobile: .

SP Vibes LLC.