Define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity.
Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s.
Create, deliver and execute the activation strategy and roadmap.
In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
Secure share of space within key destination doors and locations.
Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.
Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out.
Accountable for the seasonal activation calendar process from virtual download to instore implementation including account interaction meetings at all levels ensuring smooth process.
Understand product, customer and consumer needs from the US market and all channels.
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