Implement Marketing and Communications Strategies
- Implement marketing and communications strategy for marketing Venture Lab brand, events and activities
- Develop and edit newsletters, email campaigns and blog articles
- Prepare briefs for different partners that support Venture Lab activities
- Respond to inquiries with regards to Venture Lab activities, events and offerings online and offline
- Source visuals, photography and videography for V-Lab’s needs
- Maintain Venture Lab communication guidelines and their enforcement with stakeholders
- Co-develop and implement a digital marketing strategy with the V-Lab marketing and communications manager that is aligned with V-Lab strategic goals
Build and Maintain Strong Social Media Outlets and Digital Marketing Plan
- Manage V-Lab’s social media accounts, customer service, graduate’s relations
- Run full-fledged campaigns across social media platforms including Facebook, Instagram, LinkedIn, X and TikTok
- Launch and grow TikTok account
- Moderate social media accounts expand audience across social media channels and implement collaborations and partnerships
- Design, record, write and edit content tailored for each platform
- Report bi-annually on digital presence, social media performance and provide recommendations
- Monitor and analyze latest social media trends and make recommendations for utilization
Outreach and Representation
- Work with other members of the team to develop marketing and communication plans for acceleration events and outreach activities as needed
- Update and maintain V-Lab website in terms of content and design to reflect accurate and timely positioning
- Raise awareness about V-Lab’s different programs and services online and offline
- Actively attend ecosystem events to follow market trends and represent V-Lab
- Follow and promote V-Lab entrepreneurs’ updates and milestones
- Assist in managing V-Lab interns and work study team members
- Work with freelance and contract-based service providers to ensure accurate brand representation and timely delivery
- Write proposals for awards, conferences and so on
- Update internal stakeholders about latest achievements and track impact
- Assist marketing and communications manager with event design and execution
- Communicate achievements and milestones to internal and external stakeholders
- Assist on any other marketing and communication needs
- Perform other duties as assigned