Assist the assistant director in planning, developing, and implementing digital marketing strategies in Egypt and the Middle East to enhance brand awareness within the digital space
Coordinate for the proper availability of the needed promotional material as per the communication calendar and SCE annual plan on a weekly basis to ensure on-track, effective implementation
Propose integrated branding decisions in coordination with assistant director, SCE marketing and customer experience
Coordinate content management and information sharing with respective departments and external consultants
Develop, implement and manage multiple social media platforms. Create monthly editorial calendars and schedules
Create, edit, proofread and publish well-structured social media content using keyword searching tools and Search engine optimization (SEO) guidelines to optimize content and increase digital footprint
Expand outreach and create SCE brand awareness in the Middle East within the digital space through various social media networks
Handle social media channel replies and maintain/improve social media response rates
Coordinate and assist in recruiting external consultants and/or service providers as designers, video editors, cameramen, professional photographers for school photo shoots and any needed events and handle their contracts and payments accordingly with the Office of Finance
Adhere to The American University in Cairo's (AUC) communication and branding guidelines in order to communicate to external consultants/designers the correct AUC identity
Assist in developing action plans to support the brand, and to create awareness and attract the sought segments, to drive website traffic and generate leads
Create inspiring short promotional videos, manipulate film and video footage using any video software’s to be used for digital marketing and social media engagement
Manipulate school videos, flyers and photos with available tools for material updates as needed
Assist the school at conferences, meetings, exhibits, and other special events to promote new and existing programs and initiatives as directed
Prepare monthly statistics reports and trend analysis for various communication activities as needed in coordination with assistant director, SCE marketing and customer experience
Promote community awareness of school’s marketing programs, terms and events
Assume additional responsibilities and serve on committees as assigned
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