Own the overall development and delivery from roadmap to project development to execution to experimentation and optimisation, partnering with UX, martech, analytics, and development teams
Act as a thought leader who articulates the vision and plan for the website experience
Drive conversion rate optimisation, optimising journeys, taking action on key metrics and KPIs, through continuous experience improvements and testings
Own measurement of key metrics for the website (traffic, MQLs, sign ups, conversions), analysing how visitors are interacting with our digital properties through data synthesis, heat mapping, and other techniques
Work with stakeholders in the organisation to build our website experience for product launches, content and campaigns
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