Diabetes Customer Growth Lead

Develop and design Customer profiling tools enabling customer persona and digital fingerprint identification. Building on Customer interactions and engagement on different journeys analytics for more individualized customer engagement approaches Build the framework of customer Engagement activation model and partnership map per therapeutic areas. Work within an agile team as the product owner to ensure OC plan is customized and executed at regional level. Collaborate on the collection and analysis of a broad range of customers data in collaboration with Brand, Medical and Commercial teams to provide deep insight driven segmentation of key customers groups, which can be leveraged to build customer engagement journeys linked to brand strategies. Analyze and share data regularly with the Brand and commercial team to highlight insights and make actionable decisions. Support development and deployment of key digital material (including Webinars) to support customer engagement journeys in full collaboration with team’s, CEP and DRS. Drive Customer operation excellence by Segmentation analysis to optimize content to key accounts & targets digitally. Works effectively in a collaborative manner with external affairs sales, medical, clinical development, and GTMC to achieve business goals. Contributes to strategic business processes bringing customer insights to influence projects such as brand planning.