Key Responsibilities:
- Develop and implement comprehensive PR strategies to promote the companys brand and products.
- Cultivate and maintain relationships with media outlets journalists bloggers and influencers to secure positive coverage.
- Write and distribute press releases media kits and other materials to communicate key messages to the media and the public.
- Coordinate and manage press events product launches and media interviews.
- Monitor media coverage and industry trends to identify opportunities and potential risks.
- Collaborate with marketing advertising and social media teams to ensure alignment of messaging and maximize reach.
- Serve as the company spokesperson and respond to media inquiries in a timely and professional manner.
- Prepare executives and other key stakeholders for media interviews and public appearances.
- Manage crisis communications and mitigate negative publicity when necessary.
- Measure and analyze the effectiveness of PR campaigns and initiatives providing regular reports to management.
Requirements:
- Bachelors degree in Communications Public Relations Journalism Marketing or related field.
- Proven work experience in public relations with a minimum of X years in a PR management role.
- Excellent written and verbal communication skills with the ability to craft compelling messages and pitches.
- Strong media relations skills and a network of contacts in the industry.
- Experience organizing and executing successful PR campaigns and events.
- Ability to work well under pressure and handle crisis situations calmly and effectively.
- Proficiency in Microsoft Office and PR software/tools (e.g. Cision Meltwater Hootsuite).
- Creative thinking and problemsolving skills with a strategic mindset.
- Strong organizational and project management abilities with attention to detail.
- Ability to work independently as well as part of a team with strong interpersonal skills.
Preferred Qualifications:
- Masters degree in Public Relations Communications or related field.
- Certification in PR or related field (e.g. APR CMPR).
- Experience working in the specific industry or sector.
- Multilingual proficiency particularly in languages relevant to the companys target markets.
- Experience working with international media outlets and managing PR campaigns in multiple regions.
Remote Work :
No