Marketing Manager

JOB OPENING FOR MARKETING MANAGER

Position Name: Marketing Manager

Division / Function: Marketing and Communications

Location of the Job: Abuja Nigeria

Reports to: Head Marketing and Communications

Role Summary

Husk is seeking a customerfocused marketing professional with a minimum of 7 years of experience in marketing from an FMCG or Telecoms industry. The Ideal manager must be eager to explore the potential of rural customers in Nigeria. As a Marketing Manager at Husk Power Systems you will lead datadriven marketing initiatives to drive growth across our business linesmicrogrids energyefficient appliances and agribusinesses.

This role demands a strategic thinker with a flair for storytelling exceptional communication skills and a passion for rural customer acquisition. You will create and execute highimpact GotoMarket (GTM) strategies design creative campaigns leverage marketing analytics to optimize performance and motivate the team to achieve ambitious targets.

Key Responsibilities

General:

• Develop GTM strategies to drive customer growth and enhance retention particularly during the offseason period.
• Devise effective traditional and digital marketing plan and engagement processes for rural customer base.
• Organize brand promotion and awareness in our communities of operation to meet the aspirations of rural customers.
• Hire a team of marketing associates and help field sales team acquire customers for Husk microgrids energyefficient appliances and Agricinitiatives.
• Leverage market/community visits customer data and surveys to create relevant insights that can be used to define strategic and targeted marketing activities.
• Communicate with senior management about marketing initiatives and project metrics.
• Monitor and evaluate marketing programs report on campaign performance and measure results against established goals including ROI and KPIs.
• Drive customercentric and corporate branding strategies to enhance Husk Powers market presence and brand equity.

GTM Strategy and Marketing & Brand Campaigns Management:

• Manage the of marketing plans and programs both short and medium range to support sales and revenue objectives.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
• Develop and execute multichannel campaigns to boost brand awareness promote offerings and engage customers.
• Engage with creative agencies to produce stellar and effective campaign collaterals.

Team and Stakeholder Management:

• Drive overall GTM strategy across entire product and services portfolio that Husk offers to customers in all states of operation.
• Recruit and lead a stellar team of marketing personnel to drive our goal of rapid customer acquisition and ensure retention.
• Ensure relevant teams are seamlessly plugged in the marketing activities to ensure business goals and objectives are achieved.
• Support the implementation of creative technology solutions for the brand that increase efficiency reduce spend and increase marketing reach.
• Prepare marketing reports by collecting analysing and summarizing campaign and sales data.

Analytics Insights:

• Analyse historical data from campaigns and available research reports to build and improve marketing campaigns regularly.
• Use data to inform decisionmaking for strategy development and adjustments as necessary
• Track platform engagement and effectiveness through appropriate analytical tools.

Customer Satisfaction:

• Conduct quarterly community engagement meetings and town halls to understand the customers pulse.
• Ensure that customer satisfaction matrix is deployed at multiple tiers.

Budget Management:

• Prepare and manage the GTM budget to ensure optimal allocation of resources while achieving ROI and campaign objectives.
• Monitor and control expenditures ensuring alignment with approved budgets and identifying costsaving opportunities without compromising quality.
• Test faster and lower cost options for acquiring engaging and retaining consumers.

Qualifications :

Required Skills & Attributes

Education:

• Bachelors Degree with at least a SecondClass Upper.
• MBA or higher degree/certification with a focus in Marketing is an added advantage

Relevant Experience:

• A minimum of 7 years of experience in consumer marketing with a strong preference for candidates with exposure to the retail or fastmoving consumer goods (FMCG) and telecoms industry. Experience within rural and periurban areas of Nigeria and/or other countries in subSaharan Africa is an advantage.
• 3 years consecutive minimum experience working with a multinational company or a company with global focus or leadership.
• Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
• Good understanding of consumer insights and primary research concepts/tactics such as home use testing focus groups surveys attitudinal ethnographic and concept testing.
• Ability to work effectively under pressure and meet tight deadlines while functioning independently.
• A proactive selfstarter with strong selfmotivation capable of delivering highquality results with minimal supervision.
• Strong in storytelling and excellent communication skills
• Analytically inclined with the ability to use numbers to determine ROI and effectiveness of marketing campaigns
• Passion for rural development; experience in rural and periurban markets a plus

Additional Information :

Location and Travel

• Fulltime onsite role based in Abuja Nigeria
• Will be required to travel to other regions where Husk has its operations across Nigeria

Salary

Highly competitive and negotiable based on experience and fit.

Women candidates are encouraged to apply.

DISCLAIMER:

This description indicates the general nature and level of the qualifications and duties required of employees in this job classification as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.

Husk Power Energy Systems Nigeria Limited is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. We hire without consideration of race colour religion citizenship political activity or affiliation marital status age national origin ancestry disability veteran status sexual orientation gender identity gender expression sex or gender or any other basis protected by law.

Remote Work :

No

Employment Type :

Fulltime