Marketing Manager

About the role

Location: Remote Canada

Like WCG you believe in the power of work. As the Marketing Manager youll be in a senior position that supports WCGs business delivery and growth throughout the development and of strategic marketing initiatives and plans with a focus on WCGs clients and services. 

You will closely work with a wide range of external partners and internal WCG leaders and staff to deliver handson marketing excellence. You will be responsible for project management and coordination with program heads and service providers to ensure all communications requirements are delivered efficiently. You will also be accountable for ensuring that all marketing adheres to WCGs contract requirements. 

You will also track and analyze the performance of advertising campaigns manage the marketing budgets and ensure that marketing materials and resources are not only outstanding but being used effectively. Your key priority will be to ensure innovative strategies marketing tools and campaigns result in achievement of employment program client volume targets. 

What youll do

• Develop and deliver marketing strategies to support the success business delivery and growth of WCG
• Oversee wellplanned marketing activity to deliver high quality outcomes including production of materials advertising and social media
• Assist on Business Development initiatives as needed
• Lead and educate on marketing best practices and adherence to brand guidelines internally and across all employment services
• Ensure strategy insights and plans across the department are fully integrated and linked to and aligned with business objectives and brand growth strategies
• Support on internal communications and event marketing initiatives
• Assist in driving client volumes and developing initiatives to reach and engage with new audiences
• Manage agency partners to ensure budgets timeliness quality standards and supplier agreements are upheld
• Use clear metrics to measure performance across marketing activities and facilitate timely reporting and analysis
• Assist in driving client volumes and developing initiatives to reach and engage with new audiences
• Approve all marketing collateral and social media (Service Provider Network Employer and Clientfacing)
• Assist in maintaining the integrity of WCG brand and consistency across all activities
• Approve all marketing collateral and social media (Service Provider Network Employer and Clientfacing)
• Manage a busy team of Marketing staff working remotely across a variety of time zones
• Facilitate team building and learning opportunities by mentoring encouraging and enabling ongoing team professional development
• Manage Marketing team administrative duties (vacation requests expenses etc.
• Define and evaluate duties of all Marketing team members

Qualifications :

What you bring 

• Minimum five years experience as a Marketing Manager preferably in the employment health or social services sector
• Postsecondary degree or diploma in marketing  
• Demonstrated skill in creating and delivering outstanding strategic marketing solutions 
• Expertise and proven experience in managing motivating and mentoring a busy marketing team  
• Excellent communication and writing skills 
• Solid handson experience in event marketing 
• Extensive experience in creating successful online marketing and social media strategies  
• Proven commercial and analytical capability and the ability to leverage datadriven insights 
• Skilled in dealing with senior internal and external managers 
• Adept at briefing suppliers and managing deadlines for material 
• Strong knowledge of and familiarity with marketing programs including HubSpot Meta Google Ads etc.  
• Project management skills honed through experience in managing large projects through to successful completion 
• Selfdisciplined and independently driven but able to work effectively in a team environment with shared goal 
• Proven ability to selfdirect multitask and work methodically to meet strict deadlines 
• Proficient in Adobe Creative Suites including InDesign Illustrator and Photoshop.  
• Certification in Marketing for Accessibility preferred 
• Bilingual (French) highly desirable 
• Flexibility to work in different locations and travel as required  
• Must successfully pass a criminal record check.  

For complete job requirements see the full Job Description here