drjobs Email MarketingSales Specialist 15K-25K USD Monthly Industry Leading Life Sciences Company

Email MarketingSales Specialist 15K-25K USD Monthly Industry Leading Life Sciences Company

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1 Vacancy
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Job Location drjobs

Medellin - Colombia

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

The Email Marketing/Sales Specialist is responsible for creating and executing outreach plans with a focus on nurturing unqualified leads to qualification for sales elevate key buying signal insights to sales and creating outreach tactics for new leads via email and LinkedIn. Youll be on the constant lookout for ways to improve and automate the lead qualification and prospecting process. In this role you are the first line of communication between potential new customers and the sales organization so the image of our clients company depends on great communication from the first interaction to the handover to the sales team. Your responsibilities will include: 

  • Manage all incoming leads to ensure that they are sufficiently qualified before handing over to the sales team.
  • Effectively claim and act on inbound leads from unqualified channels.
  • Communicate with leads that are insufficiently qualified to quickly collect sufficient information to decide on whether to handover to the sales team or perform other actions. There are many new leads per day so this is a timeconsuming task. Focus should be on going as fast as possible while still providing the best possible experience for potential customers.
  • Create and execute effective nurturing plans that move unqualified leads to qualification via email and LinkedIn.
  • Create and execute effective prospecting campaigns via email and LinkedIn.
  • Conduct research on leads and identify potentially higher value contacts in the organization to supply sales with targets and buying insights.
  • Make note of trends in inbound leads such as multiple touch points from a contact or company and collaborate with sales and marketing on insights.
  • Establish repeatable processes outreach templates and sequences and parameters for escalating leads and insights to sales to enable training and onboarding of lead qualification team members and lead qualification program effectiveness and scalability.
  • Implement tools and processes to automate the lead qualification as much as possible (includes study of bestpractices and benchmark of relevant tools).
  • Collaborate with digital marketing team to create codify lead qualification activities and reporting within existing systems (CRM contact management etc).
  • Provide insight to marketing via observations from outreach to help improve messaging and promotional tactics.
  • Create automated and regular reports with stats related to the lead qualification in order to monitor and improve performance and adjust the lead qualification process.
  • Work with the rest of the rest of the marketing team to assist in defining and implementing lead generation campaigns.

Qualifications :

  • 25 years of email marketing or sales experience focused on B2B. 
  • At least 2 years of experience nurturing and qualifying inbound unqualified leads.
  • Proven experience executing sales or marketing campaigns on email and LinkedIn. 
  • Experience creating effective email and coldcalling campaigns.
  • Proficiency with email marketing tools (e.g. Mailchimp HubSpot).
  • Strong understanding of email marketing best practices including segmentation A/B testing and automation.
  • Experience managing contacts in CRMs and CMS.
  • Analytical mindset with experience evaluating campaign performance data.
  • Proficiency in English is a MUST (A minimum of C1 Level English).
  • Great oral and written communication skills.
  • Good understanding of technical products and solutions.


Additional Information :

Submit your English resume references LinkedIn ID Whats App phone number and compensation requirements.

SaaS Talent is more than just a recruiting company. Were your hiring business development and growth partner with 20 years of experience in SaaS and HiTech that helps you scale and transform your business. Weve worked with 100 companies and helped them achieve their goals. From streamlining sales marketing and operations to hiring ideal talent and getting funding were an ideal choice if youre struggling to grow.


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

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