Vice President of Marketing Chief Marketing Officer
Vice President of Marketing Chief Marketing Officer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Vice President of Marketing Chief Marketing Officer
We are currently looking for a Vice President of Marketing Chief Marketing Officer for a great opportunity in Port St. Lucie FL. This position is 100 onsite in Port St. Lucie FL and will consider candidates willing to relocate to Port St. Lucie FL.
We are seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel including Direct to Consumer (DTC) channels such as the owned website Amazon marketplaces and organic social media for the company. In this role you will be responsible for creating channel expansion and optimization strategy building out efforts to deploy budget to meet acquisition goals and refining attribution modeling. You will inherit and continue to build a team that executes across paid social display TV/CTV direct mail native affiliate and paid influencer as well as organic social influencer marketing creative website/CRO and web development initiatives. You will be encouraged to test learn take risks and bring customer acquisition and retention marketing to the next level while also growing the revenue significantly. You must have a spy mindset be comfortable with ambiguity and have a boundless curiosity to learn and grow.
Vice President of Marketing Chief Marketing Officer Responsibilities:
Hire individuals coach develop and mentor an existing team.
Accountable and responsible for managing Key Performance Indicators (KPIs) including but not limited to: Contribution Margin Net Profit MER New Customers CPA Spend Sessions RPS CPM ROAS CAC/CLTV ratio etc.
Drive strategy and of our performance and reengagement marketing efforts as we continue to scale growth expand channel mix and drive lifetime value by building habits and loyalty for unique customer segments.
Maintain and evolve a testing framework to expand our volume & pace of learning across the business.
Work with a team to report and analyze campaign performance on a daily weekly and monthly basis; develop insights.
Lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV CAC contribution margin channel ROAS targets retention cohorts customer churn feedback etc..
Qualifications :
Vice President of Marketing Chief Marketing Officer Qualifications:
5 years of digital marketing experience heavily focused on customer acquisition ideally in an eCommerce digital first brand in a fast growth environment and at scale.
Analytical and quantitative skills including a strong understanding of online marketing with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required).
Have successfully tested into and launched at scale both upper funnel and lower funnel channels.
Should have both direct response and branded campaign experience and have driven meaningful results in both.
Experience with Google Analytics and other relevant web analytics tools.
A strong appreciation of Facebooks paid advertising platform paid search affiliate marketing native ads and sponsored content campaigns.
Agency and team management experience.
Experience and passionate opinions about attribution model fit (Marketing Mix Modeling (MMM) MultiChannel Attribution (MCA) etc..
Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget.
Experience efficiently managing at least $1.5 million/month in performancefocused paid media budget.
Excited to work with a small interdisciplinary team in a fastpaced environment.
Effective multitasker; youre comfortable wearing many hats.
Strong analytical approach to customer and revenue growth.
Youre naturally analytical; you can synthesize complex information into concise compelling recommendations.
Youve worked in a highgrowth environment with constantly shifting priorities; you can be reactive and organized at the same time.
You love to think in the big picture and strategize but you can also roll up your sleeves and execute any project at hand.
Keywords: Port St. Lucie FL Jobs Vice President of Marketing Chief Marketing Officer Google Analytics Digital Marketing eCommerce Marketing Budgets Campaigns Paid Advertising Paid Media Paid Search Upper Funnel Channels Lower Funnel Channels Florida Recruiters Information Technology Jobs IT Jobs Florida Recruiting
Looking to hire a Vice President of Marketing Chief Marketing Officer in Port St. Lucie FL or in other cities Our IT recruiting agencies and staffing companies can help.
We help companies that are looking to hire Vice President of Marketing Chief Marketing Officers for jobs in Port St. Lucie Florida and in other cities too. Please contact our IT recruiting agencies and IT staffing companies today!
Additional Information :
Please check out all of our jobs at
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
