Vice President Social Media Marketing Innovation
Vice President Social Media Marketing Innovation
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Job Description
NBCUniversal Telemundo is seeking a forwardthinking and visionary leader to serve as Vice President of Social Media & Marketing Innovation. This role will drive the of Telemundos transformative social media marketing strategy consolidating operations under a fanfirst approach to nurture vibrant communities amplify engagement and deepen brand loyalty.
The VP will play a pivotal role in integrating marketing innovation into Telemundos social ecosystem leveraging emerging trends technologies partnerships and tools to develop and sustain fandoms that support the networks IP. This leader will oversee strategy content creation community engagement analytics and innovation ensuring social platforms deliver measurable results aligned with Telemundos objectives for ratings streaming and audience growth.
Key Responsibilities:
Strategic Leadership
- Develop and implement a cohesive fancentric social media strategy aligned with Telemundos goals.
- Lead the integration of teams into a unified social media unit to ensure streamlined operations and clarity of purpose.
- Set and track KPIs to measure engagement and fandom growth ensuring alignment with business objectives.
Marketing Innovation and Technology
- Monitor emerging trends in social media technology and AI to identify opportunities for innovation and growth.
- Drive the adoption of tools and technologies to create smarter campaigns that amplify audience engagement and deliver measurable outcomes.
- Collaborate with internal and external stakeholders to pioneer innovative marketing approaches that deepen fandoms and elevate Telemundos IP.
- Champion trendmining and cultural insights to ensure Telemundo remains a leader in engaging the U.S. Hispanic audience.
Content and Community Engagement
- Oversee the creation of platformoptimized socialfirst content that resonates with diverse audiences while maintaining brand integrity.
- Foster vibrant fan communities through innovative engagement strategies influencer partnerships and paid/owned/earned campaigns.
- Partner with talent producers and external collaborators to create and amplify content reach that enhances audience connections.
Analytics and DataDriven Strategy
- Use data and insights to guide strategy optimize campaign performance and forecast trends that align with Telemundos social objectives.
- Leverage analytics to understand audience behavior and measure the impact of social initiatives on ratings streaming and brand growth.
Operational Oversight
- Build and lead a highperforming team comprising strategists content creators community managers and data analysts.
- Manage agency partnerships vendor relationships and budgets to ensure efficient of initiatives.
- Ensure all social media efforts align with Telemundos broader mission of fostering fandoms and building a powerful brand identity.
Qualifications :
Require Qualifications:
- 10 years of experience leading social media marketing initiatives for large brands with a strong focus on the U.S. Hispanic market.
- 5 years marketing experience in the U.S. Hispanic audience with a deep understanding of consumer preferences behaviors and digital consumption habits.
- Previous expertise managing social media programs for the TV and entertainment industry with a track record of driving audience engagement and nurturing fandoms.
- Experience developing innovative crossplatform marketing campaigns.
- Proven analytical skills with the ability to translate data into actionable insights and measurable business outcomes.
- Proven understanding of social media platforms (e.g. Facebook Instagram TikTok YouTube X) and their role in fandombuilding content distribution and monetization.
- Must have exceptional written and oral bilingual communication skills in both English and Spanish.
Desired Characteristics:
- Knowledge of trendmining techniques and cultural insights to inform marketing strategies.
- Demonstrated experience incorporating emerging technologies including AI tools and new digital innovations into marketing strategies.
- Familiarity with tools and platforms that enhance digital engagement.
- Collaborative leader skilled at uniting crossfunctional teams around shared objectives.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
