Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Marketing is a role that requires an energetic experienced and passionate marketing professional with a strong communications background. The primary goal is to develop manage and implement programs and communications activities that maximize Campfires market awareness market share customer penetration and product sales worldwide.
The ideal candidate is attracted by the opportunity to shape Campfires first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups including outside agencies.
Qualifications :
- Lead marketing communications which defines our brand positioning and marketing messages
- Position Campfire as the market leader via media industry analysts and market influencers
- Drive web and social media marketing including blogs and other communitybuilding initiatives
- Maintain and improve the Campfire website as highly effective to support sales and recruiting
- Develop tools for sales productivity including case studies whitepapers and sales collateral
- Experience with SEO (search engine optimization) and google ad words
- Support sales activities with demand generation programs including webinars industry events & user conferences
Successful Candidates Will Demonstrate:
- 7 years of experience in marketing communications marketing programs and web marketing
- Previous experience designing effective marketing communication strategy and corporate positioning
- Abilities to translate product and technical advantages into highimpact business messages ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a big plus
- Demonstrated ability to manage timesensitive projects with lots of moving pieces
- Must understand and preferably have worked within a small company environment
Educational & Work Experience
- BA/BS Marketing Business Communications or related field
- B2B/HighTech experience preferred
- International experience a plus
Additional Information :
Currently Campfire is working remotely with the exception of 1 day a week in office time.
All your information will be kept confidential according to EEO guidelines.
We do not accept unsolicited 3rd party resumes.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
