Lead - Business Systems Services

We are seeking a highly motivated Lead Business Analyst who is TechnoFunctional to join our IT Business Applications team. This role will focus on managing GotoMarket (GTM) tools with a primary emphasis on Salesforce Marketo and other related platforms. The ideal candidate will bridge the gap between business requirements and technical solutions driving innovation scalability and efficiency across our sales marketing and customer success operations.

Key Responsibilities

• Lead the endtoend implementation configuration and optimization of GTM tools including Salesforce Sales Cloud Marketo and other marketing automation platforms.

• Collaborate with crossfunctional teams (Sales Marketing Product Revenue Operations IT) to gather analyze and document business requirements translating them into scalable technical solutions.

• Design and implement Salesforce customizations including workflows process automation custom objects and integrations with thirdparty systems.

• Serve as the primary liaison between business stakeholders and technical teams ensuring project goals and deliverables are met on time and within scope.

• Drive process improvements by evaluating current systems identifying gaps and recommending innovative solutions to enhance efficiency and user experience.

• Manage data integrity and quality across GTM tools implementing data governance best practices.

• Create and maintain detailed documentation for system configurations processes and user training.

• Lead user acceptance testing (UAT) troubleshoot issues and ensure successful deployment of system enhancements.

• Stay updated on new Salesforce and Marketo features evaluating and recommending enhancements to align with business needs.

• Provide mentorship and guidance to junior analysts and administrators on best practices system functionality and project .

Qualifications :

• 68 years of experience in IT with at least 3 years of handson experience with Salesforce in a business analyst or functional consultant capacity.

• Proven experience managing GTM tools and processes including Salesforce Sales Cloud Marketo and other marketing automation or CRM platforms.

• Strong technofunctional expertise with a deep understanding of both technical configurations and business processes.

• Demonstrated experience in business process mapping requirement gathering and creating detailed functional specifications.

• Proficiency in Salesforce declarative tools including flows process builder custom objects and reporting.

• Handson experience with Salesforce integration tools and knowledge of APIs or middleware (e.g. Workato MuleSoft or similar).

• Excellent problemsolving skills with a proactive approach to identifying issues and implementing effective solutions.

• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fastpaced environment.

• Experience working with agile methodologies is a plus.

• Salesforce certifications (e.g. Salesforce Administrator Platform App Builder) are highly preferred.

• Marketo certification or experience with similar marketing automation tools is an added advantage.
   

  Personal Attributes

• Strong interpersonal and communication skills with the ability to convey technical concepts to nontechnical audiences.

• Highly collaborative team player with a strong focus on customer success and user experience.

• Detailoriented and committed to delivering highquality work.

Additional Information :

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Fulltime