Lead - Program Management
Lead - Program Management
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a highly driven and strategic Program Manager Demand Generation Marketing to support the execution and optimization of our demand generation programs. This role will work closely with the Demand Generation Marketing Operations Product Marketing Brand and Sales teams to drive efficiency alignment and measurable business impact. The ideal candidate will have a deep understanding of B2B marketing program management strong analytical skills and a resultsdriven approach to scaling demand generation initiatives.
Please note: This is a hybrid role that will be based in San Mateo CA and requires an inoffice presence three days per week.
Key Responsibilities:
Program Strategy & Execution:
Develop manage and optimize multichannel demand generation programs ensuring alignment with pipeline and revenue goals.
Oversee the planning execution and measurement of campaigns across paid media email webinars content syndication and other channels for select programs.
Define program objectives KPIs and success metrics ensuring consistent tracking and reporting.
Crossfunctional Collaboration:
Partner with Demand Generation Field Marketing Sales and Product Marketing teams to ensure programs are tailored for target audiences and business objectives.
Work closely with Marketing Operations to ensure seamless program execution lead flow and accurate attribution tracking.
Align with Sales and SDR teams to facilitate feedback loops and refine marketing programs based on conversion insights.
Performance Optimization & Reporting:
Monitor demand generation program performance and analyze key data points to identify trends insights and areas for improvement.
Work with the Marketing Analytics team to track and measure pipeline contribution ROI and customer acquisition costs.
Continuously test refine and optimize campaign strategies based on datadriven insights.
Project Management & Process Improvement:
Own the endtoend project management of key demand generation initiatives ensuring deadlines budgets and deliverables are met.
Develop and document best practices workflows and templates to improve efficiency and scalability of marketing programs.
Drive alignment and accountability within crossfunctional teams by managing priorities and roadmaps effectively.
Qualifications :
Please note: This is a hybrid role that will be based in San Mateo CA and requires an inoffice presence three days per week.
Bachelors degree in Marketing Business Communications or a related field; advanced degree preferred.
57 years of experience in demand generation B2B marketing or program management in a fastpaced environment.
Proven track record of managing and optimizing multichannel demand generation programs with measurable results.
Strong analytical skills and experience with marketing performance measurement including funnel metrics attribution models and conversion rates.
Proficiency in marketing technologies such as Salesforce Marketo HubSpot Google Analytics Tableau Power BI or similar tools.
Excellent communication and stakeholder management skills with the ability to drive alignment across marketing sales and operations teams.
Experience working with B2B SaaS or technology companies is a plus.
Strong project management skills with the ability to prioritize manage multiple initiatives and meet deadlines in a dynamic environment.
Additional Information :
This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$136800 $196650 USD Base Salary Variable Compensation (where applicable)
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
