VM Lead
VM Lead
Posted on :
19-02-2025
Employer Active
1 Vacancy
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Job Description
Job description :
Store Presentation & Visual Standards:
- Ensure all stores maintain Nikes global visual merchandising (VM) guidelines and brand aesthetics.
- Plan and execute seasonal floor sets window displays and instore presentations.
- Monitor and maintain store layout lighting signage and mannequins to enhance customer experience.
Merchandising Execution:
- Oversee product placement zoning and fixture utilization to drive sales.
- Ensure key product stories and campaigns are effectively displayed.
- Optimize stock levels on the sales floor for better product visibility and availability.
Collaboration & Training:
- Work closely with store managers marketing teams and category leads to align VM strategies.
- Conduct training sessions for store staff on visual merchandising principles.
- Guide and mentor the instore VM team to maintain consistency across stores.
Customer Experience & Brand Enhancement:
- Create an immersive shopping experience by implementing engaging and interactive displays.
- Analyze customer shopping behavior and trends to refine visual merchandising strategies.
- Ensure a premium and innovative brand experience that aligns with Nikes ethos.
Data & Performance Tracking:
- Track the effectiveness of VM strategies using sales data and customer feedback.
- Make datadriven recommendations to enhance store performance and product sellthrough.
- Maintain reports on visual merchandising execution compliance and improvements.
Employment Type
Full Time
Key Skills
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