Lead Generation Specialist
Lead Generation Specialist
Posted on :
11-02-2025
Employer Active
1 Vacancy
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Job Description
Job Overview:
We are looking for a dynamic Lead Generation Specialist with expertise in paid and unpaid marketing strategies to drive qualified leads through social media AdSense and other online platforms like LinkedIn Facebook Google and Instagram. The ideal candidate will have a proven ability to attract nurture and convert leads into actionable business opportunities.
Key Responsibilities:
- Lead Generation Campaigns:
- Develop and execute lead generation strategies using paid ads (Google Ads Facebook Ads Instagram Ads) and unpaid/organic methods.
- Optimize campaigns to ensure high conversion rates and ROI.
- Deep understanding of market segmentation.
- Experience of running campaign in US market is a must.
- Social Media Marketing:
- Manage and grow company presence on Facebook Instagram and other relevant platforms.
- Plan and post engaging content to attract leads organically.
- Design and manage targeted paid campaigns to reach potential customers.
- AdSense & Paid Ads:
- Leverage Google AdSense to maximize ad revenue.
- Create highperforming ad campaigns using platforms like Google Ads and Meta Ads Manager.
- Analytics & Performance Tracking:
- Monitor and analyse the performance of lead generation campaigns using tools like Google Analytics and social media insights.
- Generate actionable reports and suggest optimizations based on data insights.
- Collaboration & Strategy:
- Work with content teams to create compelling visuals copy and messaging.
- Stay updated on trends platform algorithms and best practices to refine strategies.
Required Skills and Qualifications:
- Bachelors/ Masters degree in Marketing Business or a related field.
- Proven 23 years of experience in lead generation and managing paid and organic campaigns.
- Expertise in platforms like Google Ads Facebook Ads Instagram and Google AdSense.
- Strong understanding of social media algorithms and audience targeting techniques.
- Analytical mindset with proficiency in tools like Google Analytics and campaign dashboards.
- Creative selfmotivated and goal oriented.
- Experience of working in North American Ad Campaigns.
Employment Type
Full Time
Key Skills
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