Analyst Demand Generation Performance

We are seeking a highly skilled and analytical Analyst Demand Generation Performance to join our Demand Generation Marketing team. This role will work closely with the Marketing Operations and Analytics team and Demand Generation team to analyze data extract actionable insights and support strategic decisionmaking. The ideal candidate will have a strong ability to interpret data create predictive models and identify trends that drive marketing success.

Key Responsibilities:

Data Analysis & Insights:

• Collaborate with the Marketing Analytics team to analyze demand generation performance data providing actionable insights and recommendations.
• Build and run correlation models propensitytobuy models and ROI models to assess program effectiveness.
• Identify highperforming programs and surface trends to inform strategy.

Storytelling with Data:

• Interpret complex datasets to weave a clear compelling narrative that highlights key findings and supports strategic decisionmaking.

Dashboard Development & Reporting:

• Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking.
• Support weekly monthly and quarterly performance reviews with detailed data insights and reporting.

Crossfunctional Collaboration:

•  Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives.
• Analyze and identify linkages and interactions between component parts of the overall demand generation system.
   

Project Management:

• Take ownership of datadriven projects ensuring successful planning budgeting execution and completion.
• Partner with team leadership to ensure collective accountability for quality timelines and deliverables.

Qualifications :

Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).

• Bachelors degree in Marketing Business Data Analytics Statistics or a related field; advanced degree preferred.
• 710 years of experience in marketing analytics demand generation or a related role.
• Strong proficiency in data analysis tools (e.g. SQL Excel Tableau Power BI) and statistical modeling.
• Experience building and running predictive models (e.g. correlation models propensitytobuy models).
• Proven ability to synthesize complex datasets into clear insights and narratives.
• Exceptional communication and storytelling skills with the ability to present to both technical and nontechnical audiences.
• Strong project management skills with a track record of delivering highimpact initiatives on time and within budget.
• Collaborative mindset with experience working across crossfunctional teams.
• Experience in B2B SaaS or technology industry is a plus.

Additional Information :

Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).

This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package

$149600$215050 USD Base Salary Variable Compensation (where applicable)

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Fulltime