Associate Director Marketing Customer Experience and Access Navigation - Neuropsychiatry
Associate Director Marketing Customer Experience and Access Navigation - Neuropsychiatry
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Job Description
About This Role
The Associate Director Marketing (Customer Experience and Access Navigation) Neuropsychiatry will be visible leader within the US Marketing Team responsible for establishing content and innovative initiatives in support of smooth customer experience for HCPs patients and other stakeholders participating in the postpartum depression journey. More specifically this position will focus on designing and implementing wellplanned and executable tactics designed to simplify and accelerate the pathway to diagnosis and treatment driving coordination and collaboration across HCP consumer and access marketing teams.
This position is also responsible for analysis of insights to understand current customer experience impact of initiatives and drive key strategic choices adaptations to strategy plans and/or go to market design.
What Youll Do
Ensure specific customer experience and education initiatives are executed effectively efficiently within budget and in accordance with all regulatory/legal requirements
Cultivate strong relationships with crossfunctional partners and advertising agencies
Lead initiatives through to execution in close collaboration with other key functional partners
Partner with internal teams to collect and act upon realtime insights and feedback
Oversee strategic initiatives aimed to drive enhanced experience and improved care coordination
Create and deliver educational resources and core claims ensuring alignment with strategy and complementary to other key audience engagement plans
Develop materials with consistent pull through of aligned messages may include resources such as visual aids leave behinds digital tactics as well as solutions such as technology or support services.
Collaborate closely with alliance partners to prioritize focus and gain alignment on the most impactful initiatives to deliver on team objectives
Manage materials projects and resources through the internal review committee process (Promotional Review Committee)
Manage multiple agency partners including management of associated budgets
- Prepare for and lead leadership meetings related to metrics and impact review on a Quarterly basis; Demonstrate influence in longterm roadmap decisions
- Represent and manage all budgeting activities with Finance and Crossfunctional partners
Who You Are
You are a strategic thinker with strong understanding of healthcare ecosystem including womens health environment and common access and fulfillment processes for specialty products. You can influence even without authority. You can execute flawlessly. You are collaborative proactive and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications :
Bachelors degree required; MBA preferred
7 years pharma or biotech commercial experience; minimum 3 years pharma/biotech marketing
Ability to deliver results in a fastpaced environment and rollup your sleeves culture
Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management
Proven ability to manage multiple projects and priorities to meet deadlines
Demonstrated ability to lead multiple crossfunctional teams and influence without authority
Preferred Skills:
Experience within Womens Health Neurology Psychiatry Specialty markets in primary care or generalist markets
Experience working with an alliance partner
Prior access or product launch experience
Field Sales or Customer facing experience a plus
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
